Counterfeit Clothing Stores Appear Online &Nbsp; Counterfeiting Is A Bit Difficult At Present.

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Counterfeit store network

Ms. Wang, a consumer in Wuxi, told the writer on the phone that she had seen a dress in a local clothing brand counter, but because she was too expensive to buy it, she later found the flagship store on the Internet, which is much cheaper.

"I was very happy to buy it, but I heard that this brand is all authorized by the entity store, and left a heart to ask the local counter. They told me that the brand did not set up a store selling online."

In fact, such as Ms. Wang encountered "

"Part of the complaint we received from online shopping is that this fake shop bought fake things."

Xu Yachen, a staff member of the Complaints Department of China Association for consumer protection, told reporters that there were two main complaints about the complaints they received. "One is that online shops provide consumers with so-called" goods ", that is, products of high imitation, and the other is even worse.

According to the characteristics of its website, some are directly registering a domain name which is abbreviated by a famous brand phonetic alphabet, while others are taking the name of a shop that is very vague and easy to mislead consumers.

According to the clues provided by Ms. Wang and other consumers, the author contacted two enterprises that opened online franchised stores: wignex fashion limited and Shenzhen Ricci Fashion Design Co., Ltd.

The relevant officials of the two companies told reporters that their clothing brand was positioned as a high-end market, so they went on the way to authorize the sale of exclusive entity stores, and they had been studying and observing the mode of network sales.

Therefore, the so-called online stores and flagship stores are counterfeit.

In fact, we also discovered this fake online store.

Some of the clothes it sells is modeled on our style.

As a result, it is hard for consumers to tell the truth from the truth.

I used to pass the matter with the network trench, but the reply of customer service was: "the time when the merchant was registered, the ownership had already shifted." in the face of such an answer, we were speechless.

But the cost and success rate of the investigation are very low.

Vigna S fashion manager Chen Yongbo, manager of brand promotion department, told reporters.

And Ren Xin, chairman of Shenzhen Ricci Fashion Design Co., told the author: "I tried to get in touch with the owner of the fake online shop, asking him exactly what his identity was and why he wanted to call it our store, but the other party did not answer."

"Will it be opened by your entity store franchisee?" to the author, Chen, Ren and two have denied that the company's internal investigation has not yet been found authorized by the franchisee.

But they also indicated that there is no effective supervision means for the franchisees to open online stores.

"Li Gui" shop loves to beat the ball

Then, how did these fake shops deceive the consumers? I first found the "strong grass flagship store" on the Internet, and held a dialogue with the staff of the store as a consumer.

The author first inquired whether the other side was a network franchised store of Vigna S fashion limited. For this problem, the online shop operator made a positive answer soon.

But when the reporter asked if he was selling the brand of "V GRASS" of Vigna S Fashion Co., the other side said, "we have online identification."

When asked by the author continuously, when the online logo "veocf strong grass" and "V GRASS" relationship, the other side only replied: "one is an online shopping mall, the other is a physical store."

As for the rest, I'm not sure. "

This question has never been answered.

"In fact, they are playing the edge ball.

The most abominable thing is that they rush the WWW.V-GRASS.COM domain name (also the domain name they use on Taobao).

And our official website can only use WWW.V-GRASS.NET and WWW.V-GRASS.CN, "Chen Yongbo told reporters." Jin Cao "was originally their early brand name. Later, with the upgrading of the brand, the brand was renamed" V. Grass ", but many old customers still called it" strong grass ".

"Like this online shop, it is our flagship store on the one hand. On the one hand, it does not use the trademark of" V. Grass ", but uses our old trademark name, that is, it wants to play the edge ball, on the one hand, it hopes to get rid of the legal responsibility, on the one hand, it can also make consumers misunderstand.

Chen Yongbo said.

This kind of edge ball tactics is also used by many fake shops.

Li Jianxiong, a public relations department at B2C VANCL, told reporters that last year, fan Kecheng also investigated and seized evidence of a lot of plagiarism on its website. "There are several main features. One is to use the VANCL that adds or deletes letters or changes the alphabet order as the domain name, or to use the domain name plus numbers or other letters after VANCL. The style of the website is similar to ours or even the same; sales products are the same or similar to ours; the website uses LOGO which is similar to ours."

"The way we sell our stores is to ensure the quality of clothing and the authenticity of the brand, but we can not guarantee the authenticity of such fake flagship stores."

I interviewed several clothing enterprises responsible person said so.

Counterfeiting is a bit difficult at present.

Although facing the trouble caused by fake online shops, it is not easy for enterprises and consumers to safeguard their rights or even just identify them.

"We can only remind consumers on our website."

Chen Yongbo said.

While Ren Xin's company has sent a lawyer's letter to the provider of the third party trading platform, it has asked for the closure of counterfeit shop but has not received a positive response.

But once it was intended to take the cottage website to court, it didn't work.

"In fact, we have also found this problem, and not only in the field of clothing."

Alamus, deputy director of the policy and Law Committee of the China Electronic Commerce Association, said in an interview with the author, "these fake shops have done harm to the development of B2C mode e-commerce."

Alamu J told the author that fake online shops not only interfere with the production and operation of the legitimate enterprises, but also infringe on their intellectual property rights, which also violates the consumers' right to know.

"The products that they do not sell first may be fake, or they deceive consumers themselves."

Alamu J said.

But he also admits that at the moment, there are still many difficulties to crack down on this type of online store.

The State Administration of industry and Commerce has promulgated the Interim Regulations on the management of online commodity trading and related services, which began in July 1st. The online shop must be registered in real name, but the real name is disclosed by the shop itself, and the government's regulatory platform is still being established. If the real name of the net store is false, the general consumer can not verify it.

"Therefore, it is difficult to prevent beforehand, only to make some afterward remedial work, such as issuing statements."

Alamus said.

Real name verification also makes it difficult for consumers associations and other rights organizations to deal with such complaints. The staff of the China Association of consumers told reporters: "after receiving complaints, we made calls to those online stores. The first phone call was very good, but the second phone calls used to be in the past, but the other party or the party did not answer it at all.

For the future regulatory approach, Alamus believes that on the one hand, relevant government departments need to establish an efficient regulatory platform; on the other hand, he suggests that we can play the role of non-governmental organizations, such as the establishment of integrity e-commerce alliance, the online trading protection center of e-commerce, and guide the healthy development of the whole industry through the self-discipline and guidance role of non-governmental organizations such as associations, so as to crack down on the survival space of counterfeit websites.