The Clothing Industry Will Enter The Era Of "Big Business" &Nbsp; Value Innovation.

After the completion of the scale expansion mission of China's garment and textile industry, the volume growth is no longer the first goal, and the brand development based on value innovation will become a new historical task.

Garment industry will enter the era of "big business"

In the future, the competition of enterprises will not be confined to the competition of products, but the contest between the strength of the whole resources of enterprises. The era of capital integration is coming, and enterprises in the future will face integration and integration.

The number of listed apparel companies will increase rapidly. With more companies going public, the garment industry will go further from the "big business" era.

Garment industry will enter "

The situation of the clothing industry is very clear now, now is the clothing brand occupies the time, does not have the brand to be able to say is marching very difficult, no matter is the traditional channel or the network channel, the well-known enterprise has occupied the opportunity.

The big brands are doing deep tillage and meticulous work, enhancing cultural charm, doing market segmentation, doing creative improvement, moving deeply from the heart to consumers, making consumers rely on them and improving the brand loyalty of consumers.

Network sales channels vast space

Nowadays, many garment enterprises are taking advantage of it.

"Customization" will prevail in a certain range.

"Tailored" and "manual sewing" thirty years ago, the mainstream of clothing consumption has come back again.

The difference is that today's "tailoring" is on the industrial production line, and "manual sewing" is integrated into the industrial production process.

When the white-collar consumer demand of urban white-collar workers is expanding, customization has become a special embodiment of identity and taste.

"Customization" has sprung up in some men's clothing brand stores and senior office buildings and high-end hotels, and will continue to spread to women's clothing and other fields in the future.

Although customization can not be a mainstream consumption mode in the short run, it will become a shining star in the clothing market after 2010.

Chinese garment enterprises seek international road

International brands intensify China's offensive and strive to seize the opportunity of China's market when the demand is rising but not yet mature. After 2010, there will be more international brand stores in China's clothing market. International integration is narrowing the global distance, and China's clothing market is becoming more and more internationalized.

On the other hand, Chinese enterprises will also make new breakthroughs in the international market development.

Lining's low-key shop in the United States will open a new curtain for Chinese brands to officially land in the international market.

Chinese enterprises will follow the smiling curve to further strive for a higher international division of labor.

"Li Feng" and "Yida" will be "copied" or even further developed.

The appearance of Chinese enterprises in the international arena will be more frequent. The international community will also be more accepting of the turning position of "Chinese clothing" and "Chinese enterprises" from the "world factory" to the leading position.