Teacher'S Day: Clothing Store Love &Nbsp; Promote Store Image

With the beginning of the new semester, the annual Teacher's Day is coming.

Many merchants fought for the "cake" of teachers' day, and the market took the opportunity to promote sales, and they all regarded "gratitude" as a gimmick.

"Teachers, you work hard!", "teacher's day, discount," and other advertising slogans can be seen everywhere.

Some of the store's prominent positions are also displayed on the "teacher's license to enjoy discounts and gifts" promotional advertising.

Clothing, shoes and hats, bags, neckties, cosmetics and other commodities have been included in the promotional area, there are discount, there are coupons, gifts, promotions are diverse.

According to a salesperson in a clothing store, these days, costumes began to start the activities of "mindfulness of kindness", which led to the growth of sales volume.

Teacher's Day is coming soon.

Taking teachers' day as a main event, it reflects the atmosphere of respecting teachers and teaching, and is also a cultural promotion.

Most businesses say that preferential sales promotions on Teachers' Day are not for profit. On the one hand, they are meant to show respect for teachers, and on the other hand, to create a good social image of businessmen.

Teacher's day fever

Teachers' Day gifts are also selling hot on the Internet. The key word search of teachers' day on Taobao has more than 160 thousand related "baby", and there are nearly 10000 related products in the keyword search of "teacher's Day creative gifts".

Creative personalized gifts such as flowers, chocolates, encouragement chops and electronic pointer have been well received by many "post-90s" students, and sales are climbing again.

The demand for online shopping of "post-90s" students has surged. Online shopping "teacher's Day gifts" has become a new trend of teachers' Day gifts.

The price of flowers is soaring.

Lily and carnation are most popular on Teachers' day.

Apart from the packed bouquet, the flower shop also designs a small plush toy into a flower bouquet, which looks beautiful and special.

The price of flowers will inevitably rise on Teachers' day. According to past years, for different flowers, the price of a bunch of flowers will rise to 5 - 20 yuan, but this has not affected the enthusiasm of parents and students to send flowers to their teachers.

In addition to shopping malls, flower markets and online shopping markets, smart businesses, such as car market, tourism, catering and other industries, have made a lot of targeted promotions through the festival of teachers' day. They have launched a "teacher's day economy", creating a lively atmosphere for the coming of teachers' day.

Teachers' Day is warm-up, Mid Autumn Festival, and consumer market promotion is slightly new.

Compared with the previous year's sales of teachers' day, this year's sales promotion has increased, but the main shopping centers are still several traditional festivals.

At present, we do everything possible to link sales commodities with teachers' day. While increasing sales, we also have their own "drunken ideas". That is, we should promote sales by teachers' day to fight for the "golden age" of "golden day" and "Mid Autumn Festival".

This year's teacher's Day promotion is lively, but it lacks originality. The promotion of businesses is limited to discounts, concessions and other concessions.

First, because teachers' Day is only one day, unlike holidays such as labor day and national day, there is a long holiday, so the desire for shopping is not too strong.

Therefore, businessmen generally do not waste energy and money to prepare holiday marketing programs for just one or two days.

Two, teachers' Day is not as good as Mid Autumn Festival and national day.

Teachers' day's consumption group is limited, and the consumption intention is not clear.

Although China has a tradition of respecting teachers and teaching hard, gifts from students and parents are relatively less concentrated.

And because the teacher's personality is so varied, it's hard to find a representative gift.

Therefore, if there is a big marketing campaign on the teachers' day, there will be some business risks.