Shop And Entity Shop "Tit For Tat"

September 6th

During the more than 10 minute conversation between reporters and couriers, 6 students came to pick up parcels.

The courier said that college students were influenced by psychological factors, "you buy me also buy". Online shopping enthusiasm has been increasing year by year. Online shopping products are mainly books, electronic products and clothing, although the amount is not very large, but the number is absolutely considerable.

Jia Yuze, deputy general manager of Shanxi red vest company, told reporters that the number of online shopping of college students accounted for about 30% of the company's business volume. In the past 3 years, it has increased by 100% annually.

In particular, far from the urban areas, such as North Central University, students are very keen on online shopping.

A student who came to pick up the parcel, dunna, said that she could get things she liked without going to the street, and the styles and prices were relatively reasonable. This is the main reason why online shopping attracted her.

Dunna said her classmates also like to shop online. "As long as the shopping mall is not discounted, they will not buy it" has become their mantra.

Jia Yuze told reporters that the most important reason for the popularity of online shopping is the low price. Online shops have saved room rent, water and electricity charges, staff salaries, and even freight charges are paid by buyers. These are the advantages that physical stores can not match.

Once upon a time, online shopping was only a part of young Internet users' behavior because of curiosity. After just a few years, people who participated in online shopping spread rapidly from young people to middle-aged or even part of the elderly, and the volume of pactions increased year after year.

In 2009, China's online shopping volume reached 258 billion 600 million yuan, an increase of 105.8% over the same period last year.

This figure was 31 billion 200 million yuan and 59 billion 400 million yuan in 2006 and 2007 respectively.

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In the online shopping force, college students are important new forces.

A survey of College Students' consumption showed that 84.50% of respondents said they had experienced online shopping, while 8% of respondents did not participate in the survey, but they said they wanted to try. Only 7.5% of respondents said they had no intention of trying yet.

It's convenient and quick.

"Online shopping is convenient, fast and affordable. I am used to this way of shopping now."

Wu Yongqiang, a third year student who has been shopping online for 3 years, told reporters.

3 years ago, Wu Yongqiang happened to find a backpack which he liked very much on a shopping website. He never saw the psychology of trying to hold it in stores. He began his first online shopping.

"For the first time online shopping, I found that online can buy things that can't be bought in daily life, or new products that haven't been popularized in the market."

This example was encountered more than once in Wu Yongqiang's online shopping experience.

On one occasion, he wanted to buy a professional version of the 1998 edition, but several large bookstores were out of stock.

Now, Wu Yongqiang is fascinated by online shopping. "Before buying the goods you want, the first thing you think about is Internet."

Unlike in the past, shopping and shopping in shopping malls were often accompanied by backaches and pains.

From a few years ago, we tried to enjoy it. Now, Wu Yongqiang has bought 80% of the products from the "online shopping mall".

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Professor Yue Yunkang, director of the Department of electronic information, School of business, Shanxi University, told reporters that with the development and popularization of Internet, online shopping is no longer a patent for young people. More and more 60 and 50 of them have cast away their worries about the Internet and began to join in.

As far as household appliances are concerned, they can achieve the joy of "no family shopping" as long as they open the Internet.

Yue Yunkang said that there are some differences between the college students and the white-collar workers who have worked in the online shopping: college students mainly focus on personal consumption, such as books, electronic products and so on. The 23 to 30 year old white-collar workers have strong purchasing power, and have a strong consumption in electrical appliances, cosmetics, jewelry and so on, while the 30 to 35 year old women are very attracted to their mothers and babies because they have entered the growth period and the feeding period.

Online shopping disputes experts commented

"The shoes I bought online have arrived!" Yu Juanjuan, who often buys online, excitedly picked up the goods parcel she bought from the Internet in the hands of the courier, and opened it up. She was dumbfounded. The color of the shoes was far from the picture she saw on the Internet.

To the Internet and the seller theory, the other side is very excited: "it's early to say, there will be some color difference between the picture and the object."

Online shopping is favored by college students because of its benefits, but there are many benefits and pitfalls.

Reporters in the interview learned that Yu Juanjuan and the same experience of online shopping is a minority.

Yu Juanjuan acknowledges that compared with traditional shopping in stores, it is easy to erroneous or mislead when reading and signing electronic contracts.

It is understood that the reasons for disputes arising from online shopping are mainly that customers can not receive goods after remitting money, and the quality of physical products is not consistent with the introduction of the Internet, and the rejection of returns is rejected.

Because most online shopping is off-site shopping, beyond the jurisdiction of the local industry and commerce departments, once consumers' rights and interests are infringed, it is difficult to find a timely and effective solution.

In this regard, the experts remind consumers: online shopping should choose a reputable business on large websites; choose a secure payment method, preferably choose the third party platform to pay; when receiving the goods, make sure the payment is correct.

We must not remit the goods in full before we receive the goods, do not pfer our payroll accounts, pay more attention to the goods that are much lower than the market price, consult consumers who have purchased such products before buying online, ensure that pactions are carried out without errors, and ask the other party to issue corresponding bills so that disputes may arise afterwards as a basis for safeguarding rights.

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Online shop "fire" the physical store encountered "cold".

The rise of online shopping has led many shop owners to shake their heads.

Lee, a brand sports shop in Jiefang South Road, Taiyuan, said that in the past few years, young people came to shop for a lot of clothes. However, since last year, many young people came to shop and tried to find clothes to find an excuse to go. Only later did they know that they remembered the number or type of clothes, and then bought them online.

Li boss laughs that his physical store is fast becoming a fitting shop for young people.

Online shops and stores are originally different in business mode, they can well do not make river water, Yue Yunkang said.

Take Lining card as an example, their online sales are just as hot as shop sales. Last year, one of the largest online stores has reached 10 million 800 thousand yuan, and more than 1 million yuan has more than 100 stores.

Vancl (Van guest) has 3 years of sales on the Internet, which has surpassed another domestic brand that has been in the market for 18 years.

Where is the sale of online stores, where is the way of entity shops? Yue Yunkang said that the prosperity of online shops is an indisputable fact. It is a product of the development of science and technology and the competition of the market, and is a rule of the market, which is inevitable.

With the development of modern logistics industry, online shopping will be more convenient and more popular.

In some developed countries, physical shops are places for shopping, leisure and enjoyment, not the main selling places.

Yue Yunkang said, as a businessman, why not change an idea, consider oneself also open shop on the Internet?

Finally, Yue Yunkang suggested to the owner of the store: "facing the impact and pressure of the network, the entity store needs not only to enhance its own advantages, but also to excavate the conditions that the network businesses do not have, such as the purchase channels and quality assurance, after-sales service and services, etc., but also to bring forth the new and make innovations, make the characteristics, the strengths of the public, and meet the needs of the people."