Focus Of High-End Fashion Cross-Border Brand "Shuangmei"

　 Carrying the family's reputation, Jiang Youbai was destined to be different from others from the very beginning.

It seems that at any time, he is the focus of the media. However, what really makes him stand today is not his so-called title, but his bold innovation in the design industry. The design company he co founded with his brother has made him aspire to build his own Mission Runway Brand.

Once a dandy

This time, he appeared at the Peace Hotel in Shanghai and attended the listing of China's first high-end fashion cross-border brand "Shuang Mei" (Shuang Mei), again becoming the focus under the spotlight. His popularity index is higher than any star. It is an important step for Jiang Youbai to enter the mainland fashion industry to lead his orange design team to join in the product image design. In front of him, Jiang Youbo is tall and straight, and he is ushering in his most brilliant career spring after he has passed the age. From the great grandson of Chiang Kai shek to the design upstart, such a change is not small.

When I was a teenager, I immigrated to Canada with my family. Since then, my father Jiang Xiaoyong has sent him and his brother to school every morning. After class, several boys either play billiards, table tennis or go shopping Furniture store , I was very busy buying furniture and assembling it myself. It can be said that before the age of 19, Jiang Youbai was a real "dandy" and never had to worry about life. However, all this changed when my father died of cancer. At that time, he was studying at New York University, majoring in information management, and everything came suddenly. Jiang Youbo, who used to live a dandy life in New York as people imagine, had his life and spirit plummeted to the bottom. It was at that time that he saw the real human feelings; That is because at that time, he was so eager to find his own value. "You think, my father was going to arrange a job for me when I graduated from college, but suddenly it disappeared. Everything is over, what is my value? You must find your own value again. This value is also very realistic. You must let others have the value of use, or you can't survive." After returning to Taiwan, China, it doesn't matter, and you have transferred seven or eight jobs, His salary was only over NT $10000, and he went to a restaurant with his girlfriend that he had never been to before... After two years of polishing, Jiang Youbai gave up his young pride, but had mature self-confidence, Everyone will think "What kind of clothes must I wear to represent myself", and he knows that his future path is beginning to be clear.

The design should have a tone

Jiang Youbo once said, "When you care about appearance, it's useless to wear anything." It is precisely because of this concept that he thinks that design must have a tone. It can be seen from his design works for Giant and Renault racing cars to the sweeping away of products designed for Motorola and 7-Eleven. "If all customers are told, this is a list that will make all peers stay," Jiang Youbai said confidently.

Indeed, he has successfully become a fashion upstart. He has also become a fashion icon loved by countless young people. He took photos with Tao Jingying's husband Li Renren Mission Runway The identity of the brand leader has frequently appeared at various parties and design conferences. It can be said that this self styled businessman has become a successful fashion label. The fashion industry that makes him stand out in this blog and grab the page will always be the first choice for front page topics. He was smart enough to include this item in his recommendation to customers. Any smart person knows that he can not only get satisfactory design works, but also save a large amount of advertising fees. This business is quite cost-effective. Each case is a new challenge and new opportunity for Jiang Youbo. For this time, he can be invited to make suggestions for the refitting of a century old Shanghai style fashion brand. Jiang Youbo is very excited. In his opinion, "red is more fashionable, classic and luxurious, so I think it is more suitable for it." His rich overseas experience can precisely maximize the understanding of the connotation of Shanghai style style. The classic beauty series he and his team brought include Yurong Cream, Fenneng Cream, Beauty Essence, Night Shanghai Perfume, etc. He said that in order to understand the living conditions of women in Shanghai at that time, he once plunged into the library in Columbia, America, and finally found the word "" on the Linglong Pictorial, The word has a unique female elite temperament, which means "smart, capable and clear" in the current Shanghai dialect. He thinks it is the best description of women in Shanghai's new metropolis. When asked to comment on the uniqueness of Shanghai women, Jiang Youbo's answer was quite similar: "In fact, women all over the world are the same, but the difference is culture."

Postscript

Today, Jiang Youbo hopes that people can use his success to reinterpret his family name. He said: "For me, fashion is a kind of subversion, and then use design to interpret it." It seems that his own life is the best interpretation of his own design philosophy.