Dream Bazaar Hand In Hand Textile Center Releases 2011 Underwear New Trend

In the western fashion industry chain with mature market and fierce competition, fabric is the most basic part, which affects designers and retailers. Therefore, the competition of innovative fabrics has become the killer of all brands.

In recent years, CHANEL, PRADA, LV and other top brands continue to add to the R & D and procurement of fabrics and increase competition weights.

Underwear is a personal accessory, so fabric innovation is more important.

The secret of the world-famous underwear brand Vitoria, the annual new product release, the fabric innovation and upgrading is the highlight of its dissemination.

With the continuous upgrading of technology, environmental protection, low carbon, breathability and intelligence have become the new trend of underwear fabrics.

Dream bazaar underwear core fabric keeps importation

As a leading brand of underwear e-commerce, dream bazaar has always believed that good underwear comes from good raw materials, fabrics not only affect the design, but also the sensory experience it brings is the most important, so it is very cautious in purchasing underwear materials and accessories. It has always adhered to high standards, and has been paying close attention to the latest trend of international fabrics. The most popular products such as lace, Tencel, modal and so on are mainly purchased from Germany, Italy, Switzerland and Taiwan.

Dream bazaar joined the national textile center to release the new trend of underwear in the past 2011-2012 years

In August 19, 2010, the national textile product development center and Guangzhou Mora Network Technology Co., Ltd. (dream bazaar is the underwear brand of mora) Co sponsored the China fashion fabric Innovation Exhibition.

China's top textile manufacturers who provide fabric for first-line clothing brands are involved in the Innovation Exhibition.

The dream bazaar research office and the purchasing staff have been working closely with several first-line fabric suppliers through rigorous screening and testing.

The national textile product development center combines the brand and product positioning of Moonbasa, Rutisher and Rutisher of men's clothing brand Monteamor, and has made in-depth discussions on the development direction of underwear and clothing and fabric products in the past 2011-2012 years. Finally, a consensus has been reached: the new era of eco economy characterized by low carbon and intelligence has arrived in an all-round way. Low carbon, environmental protection and intelligent fabrics will become the new favorite of consumers.

Environmental lace and leopard print are 2010 autumn and winter underwear hot elements

In fact, this trend has been known by bazaar since 2007. Therefore, for many years, we have always insisted on fabric innovation, and constantly introduced the series of bra and clothing such as Tencel Tencel, filament Newcell, soybean protein fiber, bamboo fiber and so on. In the design of the bazaar bra bra cup, we also used a large number of mould with memory and automatic adjustment function, which can fully care for the chest. Therefore, every time we launched the innovative products (Linglong Cup Bra and butterfly BRA), they quickly became hot star products.

In view of the successful application of innovative fabrics, Li Shudong, CEO of mora Network Technology Co., said that in the future, while persisting in importing high-quality fabrics, it will further cooperate with the national textile product development center to promote the coordinated development of China's fabric and apparel industry chain, upgrade from China to China, and also meet the new needs of consumers' healthy, comfortable and low-carbon life.