Cotton Prices Go Up, Brand Shoes And Clothing Companies Are Raising Prices.

The weather is cool.

The soaring cost of raw materials and labor has forced enterprises to increase their prices.

Relevant people expect clothing at the end of the year.

The weather is getting cooler now.

Market many brand clothing collective "raise price".

Recently, reporters visited the market and found that in the wholesale link, some clothing prices have gone up.

"From the beginning of the year, it has been rising slowly, and now it has risen by about 30%." Liu Guishuan, who owns his own factory and sells three children in the southern part of the provincial capital, Jiangxin knitting City, who is engaged in the wholesale of children's clothing, said, for example, the clothing of a six or seven year old child, the wholesale price is 11 yuan to 12 yuan, and now it sells 15 yuan to 16 yuan.

"The price is rising, customers say it is expensive, and sales are somewhat affected."

In fact, the price increase is the mainstream of the garment industry this year.

The first textile network editor in chief Wang Cheng said that the overall price of the national clothing is now about 10% to 20%.

Subsequently, the reporter reviewed the related earnings reports of clothing industry listed companies, and found that many clothing brands had adjusted their prices.

For example, the semi annual report released by XTEP showed that the average selling price of clothing products increased by 13.9%.

Anta reported that the price of clothing products increased by 7.1% (RMB 49.6 yuan).

Li Ning Co also announced in June this year that the average retail price of footwear and clothing products increased by 7.8% and 17.9% respectively in the fourth quarter of this year.

Soaring cost of cause forced enterprises to raise prices

Why is the price of clothing rising? It is understood that cotton prices began to rise as early as in the autumn of 2009. As of early July this year, cotton prices rose by 30% over the average price of 2008/2009, the highest point in ten years.

Affected by this, cotton yarn, cotton and other clothing processing raw materials prices also rise.

Liu Guishuan told reporters that the price of cotton yarn was only 17 thousand yuan / ton at this time last year, and now it has risen to 28 thousand yuan / ton.

"If the raw materials have gone up, the price of clothes can only be lost if they do not rise in price."

In addition to the pressure of raw materials, the increase in labor costs is also one of the reasons behind this year's clothing industry's price increase.

Liu Lianhong, President of Hebei clothing association, said, for example, in Baoding Rongcheng, where the garment processing enterprises are concentrated, the average salary of employees has increased from eight hundred or nine hundred yuan per month to more than 1500 yuan.

"Under the dual pressure of raw materials and labor costs, the profits of enterprises have been very thin, and the rise in prices is inevitable."

Wang Qian analysis.

The market outlook is expected to rise by 10% by the end of the year.

Despite the fact that the price of wholesale clothing has gone up, the reporters found that the clothing prices of the provincial shopping malls remained stable. Does this mean that the price of clothing will not change much in the future?

Wang Qian analysis, from clothing factory to terminal sales channels, needs to raise prices through many links, such as shopping malls and other retail establishments selling clothing prices have been increased after the price.

In this way, it may take some time to pmit to the terminal.

He believes that by the end of the year, the overall price of clothing will probably rise by 10% again.

According to analysis, autumn and winter clothing needs more fabrics than summer clothes, and the cost will inevitably increase, and prices will naturally rise.

Will the increase in clothing price increase CPI?

It is understood that clothing prices in the eight major categories of CPI statistics have been declining.

According to the statistics of the Hebei investigation team of the National Bureau of statistics, clothing in 2008 dropped by 1.8% compared to the same period last year, down 3.6% in 2009.

In the first half of this year, clothing decreased by 2.2%, and in July it dropped by 1.7%.

Now, will the increase in clothing increase the CPI pressure?

"I don't think so."

In this regard, Wang Qian said positively.

He analyzed that clothing prices are mainly concentrated in big brand products, big brand clothing has strong bargaining power, consumer groups have strong affordability, and low sensitivity to price, which can relieve pressure by raising prices.

Those middle and low-end brands, which rely on price advantage to win in competition, may lose the market by raising prices.

"In the entire garment industry, the brand enterprises with the ability to raise prices are also 20%~30%, which has limited influence on the overall price."

In this regard, Liu Lianhong believes that raising prices can not really completely alleviate the pressure faced by enterprises, while raising prices should also improve quality and enhance product competitiveness.