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Township Brand Building &Nbsp; Enterprise "Create Brand".

2010/9/7 9:37:00 98

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cixi city

In order to further guide, encourage and support enterprises to register trademarks, use trademarks and protect trademarks, the private individual associations Xiaolin branch and Xiaolin forest industrial and commercial office have formed a brand atmosphere for "small businesses to have brands and big enterprises to create famous brands". A brand building guidance Station in Sinpo, Xiaolin, Qiaotou and Sheng Shan four towns has been set up to publicize laws and regulations on brand building for enterprises in the region, to stimulate enthusiasm for brand building, to clarify brand ideas, and to conduct research on the characteristics of enterprises and brand status so as to tailor the brand of enterprises.

These days, most enterprises have received a "trademark brand development proposal", which contains the qualifications and brand development strategies and suggestions for declaring China's famous and provincial and municipal famous trademarks. As long as a book is in hand, trademark declaration and planning are tailored and convenient.

This is one of the specific service contents of the newly established brand building work guidance station.

In recent years, Sinpo, Xiaolin, Qiaotou and Sheng Shan have implemented the strategy of industrial cluster and pformation and development, and formed the economic development pattern taking private economy as the main body.

At present, the four towns have more than 10 thousand enterprises of various kinds, with an annual output value of over 21 yuan, 21 enterprises, and 16 state-level high-tech enterprises. They have built five new industrial agglomeration blocks, namely, Xinpu town's national household appliance base, Sheng Shan town's nationwide cloth corner production base, Xiaolin town's domestic shoe and cap electronic network base, and Qiaotun town's waste plastic recycling resource base, etc.

Clothing and shoes

And the five pillar industries, namely, electronic network, solar photovoltaic and waste plastic recycling resources, have become the largest selling brand of solar photovoltaic production base and the largest household electrical appliance production base in the world.

At the same time, under the guidance of the industrialization development mode of "enterprise + farmer + base", 30 thousand mu of grape base, 20 thousand mu of foreign exchange vegetable base, and 100 thousand mu of marine culture base were formed, enjoying the reputation of "China's home appliances and grapes".

So far, the town has 27 state-level brands, including 11 famous brand products, 15 famous Chinese trademarks, 1 famous Chinese export brands, and 20 famous brand products and famous trademarks at the provincial level.

Nowadays, villages and towns

brand building

The work guidance station has set up a bridge between the enterprise and the industrial and commercial departments, and has formed a new pattern of brand building work based on the industry and commerce, the town government and the full-time staff.