Brand "Kidnapping" Can Not Consumers

Designer style

In the twentieth Century, the western economy was prosperous and luxurious, the war of turbulence and the development of plundering economy made the pursuit of the upper class people become extravagant and self.

However, behind the clothing brand that was born in the early 60 years to the next twentieth Century, there is a different legend.

Whether it is the founder's unique dress values or the quality of environmental casting, it has become a topic of conversation.

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Today, China's business is booming, clothing products are oversupply, and OEM brands are everywhere. Even nowadays, it is hard to find a designer brand who can stick to the concept of clothing style for more than five years.

But we see a common phenomenon, that is, more than 80% of the brand (as long as not the wholesale brand) brand packaging, there is a beautiful and moving brand story.

Although sometimes you may think that the story is like a fake! Although this brand story is a cheerful Brand Company employee rather than a consumer, many clothing companies still enjoy it.

Over the past thirty years, the development of the economy has made more rich people in China. Those who have heard or have never heard of international brands will dream of an international brand once they have money. It seems that they can buy an international brand of clothing and bags, which means that they are free from the bottom of society and replaced with the embodiment of taste. Yes, there are several rich people who have not bought LV.

So how many years has the brand consumption gone?

Looking at the brand culture, brand spirit, brand story, brand values and so on, the soft culture behind these products, no matter what, is accepted by consumers, only by consumers' approval, or by consumers' consumption experience, otherwise, it can hardly become the competitive value of sales market! {page_break}

The demand of high-end clothing brand consumers is comprehensive. Clothing quality, functional type, style suitability, identity communication language, after-sale and comprehensive services are all considered by high-end clothing brands for consumers.

At this point, we attribute the charm of the brand to which brand can better meet the needs of humanization and consideration.

And the brand at this time is just a symbol...

The demand for mid end brand consumers is optional. Choosing a clothing brand is just to improve your wardrobe, A brand's coat and B brand sweater are good.

It will not stick to the characteristics of a brand, but is loyal to the style of consumption. Such consumption choices and comparisons are cumbersome, but the long-term shopping experience will gradually exercise a strong eye and gradually control their clothing needs.

The needs of consumers of low-end brands will only focus on one or two points, either function, style or price. They have not many conditions to allow them to invest too much time and money in clothing. The concept of natural consumption brand is just following suit.

As mentioned above, the concept of brand is not analyzed for consumers. The concept of brand is to see those operators of clothing channels, so that operators can gain more business confidence in the brand concept and make more profits for brands directly, though these various concepts do not have market awareness.

What we can do is manage the corresponding demand of consumers.

How to establish more humane brand values based on different brand positioning and consumer needs through terminal sales mode.

Visible terminal sales mode is brand marketing behavior!

Brands can't kidnap consumers, but consumers can kidnap brands.

The consumption age, which only recognizes the influence of big brands and international brands, will gradually become the past. Instead, it will be more diversified brand segmentation and more diversified consumption needs.