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310 Degrees, XTEP And Other Shoe Companies Entering The Era Of Wan Shop Is Just Around The Corner.

2010/9/4 15:35:00 87

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XTEP Brand

Recently, shoe companies

Anta

XTEP

360 degree

Peak

The annual reports of semi listed companies such as Hongkong listed companies came out one after another, and their sales grew by more than 20% over the same period last year.

The organic structure predicts that at this rate, there will be a number of sports brands reaching the level of 10000 stores in three years, and the entire sporting goods industry will enter the era of Wan shop.

From the analysis of sports brand reports, we can see that

Do business

The number of stores that also maintain rapid growth is the number of stores.

Public information shows that at present, several major sports brands in China will break through the barriers of 7000 stores in the year.

The relevant agencies predict that from the current development rate, in three years, the four brands of the Quanzhou sports brand camp will have more than 1 outlets.

Anta is the first to break through 7000 brands of stores. Its annual report shows that the number of stores nationwide has increased from 6591 at the end of 2009 to 7052, with a net increase of 461.

The total number of XTEP brand retail stores reached 6579, a net increase of 476, exceeding the target set by 6500 at the beginning of the year.

According to the plan mentioned in its report, in the second half of this year, XTEP will concentrate on adding 800 to 1000 brand retail stores, and plans to increase the number of XTEP brand retail stores and flagship stores to about 7000 and 40 by the end of the year.

The 361 annual report shows that the number of stores in the country has reached 6927, and over 7000 in the year are no problem at all.

The growth rate of PEAK sports stores is closely following the three brands mentioned above. The report shows that there are 6796 stores in PEAK sports, a net increase of 590 compared with the end of 2009.

PEAK group plans to increase 1000 PEAK authorized retail outlets by the end of 2010.

In addition, there are 1511 stores and 1318 stores in fleck and Meck. The increase in this half year is 365 and 303 respectively.

The source also revealed that the 31st degree plan has been proposed to expand the number of stores to 10000 in 4 years.

In fact, as early as the end of last year, Ye Shuangquan, a veteran in the industry, predicted that in the next three years, the number of brands that reached tens of thousands of stores in China is likely to emerge.

He believes that the current situation of Quanzhou sports brand in the first tier market is still in the "fur" level.

According to the concept of marketing 4C, making consumers convenient is the new requirement of the market. At present, there is still much room for upgrading the "three districts" (community, campus and Park) market in the first tier market.

Many communities in the first tier cities have places to shop, so there is room for development for the Quanzhou sports brand in the first tier market.

On the other hand, in the two or three line market, the current space is still very large, and the sports brand in Quanzhou has fully realized the "rural encircling the city".

He believes that the village market of 150 thousand to 200 thousand population can support a shop, which is extremely large in China.