The First Summit Of European Top Brand (China) Cooperation Was Held.

2010/9/4 10:47:00 107

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Brand

In the afternoon of September 2nd, the first European top was jointly organized by Zhejiang Entrepreneurs Association, Hangzhou foreign trade and Economic Cooperation Bureau, international perfume and cosmetics foundation and the international new luxury experts committee.

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(China) cooperation summit held in West Lake guesthouse, Hangzhou.

Dozens of guests from European brands came to the stage to talk about their brand experience and brand advantages. They also showed their brand products and shared their success for the guests here. At the same time, they also expressed their wish to bring their brand into China and bring them to Zhejiang.

Actively from "made in Zhejiang" to "Zhejiang creation"

Ms. Cleary, director of the European Department at this session, talked about a new mode of brand promotion for Zhejiang business enterprises, that is, they combine the top European designers to tailor a brand new high-end brand for Zhejiang business enterprises.

Zhejiang is a big brand in China. As early as in 2006, the Zhejiang provincial Party committee and the provincial government promulgated the "promotion".

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Several opinions on the construction of large provinces have been actively promoting the independent innovation and development mode pformation of Zheshang enterprises.

Zhejiang's economic structure is characterized by processing and export-oriented. The export products are more OEM, less independent brands, and the added value of goods is relatively low.

Brand building is a key step to create from "made in Zhejiang" to Zhejiang.

Take Zhejiang's manufacturing industry as an example.

More than 90% of Zhejiang's exports are still mainly OEM.

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The sales ratio of products is less than 6%, far below the level of 50%.

Zhejiang export footwear accounts for 40% of the world's similar market, but the average unit price is only 1/5 in Spain and 1/12 in Italy.

In the value distribution of the international industrial chain, Zhejiang enterprises are at the low end of the industrial chain, and can only share less than 10% of the value.

Brand promotion is the threshold of brand promotion.

Speaking at the summit, the chairman of the Hangzhou brand management company mentioned that the pformation from the low end market to the middle and high-end market, from the production profit to the brand value-added, is the threshold that the Zheshang enterprises must cross.

Professor Schultz, a famous marketing master, went to Zhejiang University to talk about the way out for Zhejiang businessmen. He said that he believed that Zhejiang and China's small and medium-sized enterprises had to eliminate the concept of low quality in their hearts, increase consumer confidence, buy global advanced design concepts, and truly innovate from inside to outside.