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    The Arrival Of Low Carbon Wind &Nbsp; How Should Shoe Enterprises Face Challenges?

    2010/9/3 14:10:00 112

    Low Carbon Environmental Protection Market

    Green new type

    environmental protection

    Shoes appearance at China International

    Footwear Exhibition


    September 3rd news facing

    consumption

    Terminal, downstream products enterprises are keenly aware of consumption.

    market

    The change has been playing the role of environmental protection and low carbon.

    In the exhibition hall of China International Footwear Exhibition, many shoes made of green new materials have made a lot of eyeballs.


    According to the relevant person in charge of the exhibition, this year's China International Footwear Exhibition and China International bags, fur clothing and costumes show distinctive features.

    China's international footwear exhibition area has expanded to the highest level in history. The finished shoe exhibition area has reached 10 thousand square meters and the standard booth has more than 400.

    Guangdong Huidong, Shandong Gaomi, Sichuan Wuhou, Chongqing Bishan, Guangdong Heshan, Jiangsu Danyang and other shoe making characteristics of the regional characteristics of the group in the form of exhibitions, become a unique landscape.


    How to deal with challenges of shoe makers coming from low carbon tide?


    When environmental protection is gradually becoming an important rule of all walks of life, people in the industry finally realize that "low carbon is an economic revolution that will affect the entire shoe industry market".

    But what puzzles us is: how should we "low carbon"? How can we calculate low carbon?


    1. The use of raw materials


    The selection of raw materials is the basis of the quality of shoes, and it is also the initial determinant of whether they are environmentally friendly and low carbon.

    As we all know, the production of shoes usually requires ten kinds of materials, such as rubber, powder, active agent, preservative, wax, wear-resistant agent, release agent, accelerator, oil and color masterbatch, and so on. There are about 130 kinds of raw materials.


    At present, in western countries such as Europe and the United States, the application of environmental protection shoe materials has been popularized. They have regarded environmental protection as the basis for the survival and development of footwear industry.

    Some experts also predict that the cost of environmental protection shoes will not be high enough in China, but it will become a mainstream trend.


    Two, energy conservation and emission reduction


    Chemical giant code Bao, deputy manager of China business, once said: "it doesn't mean that if you use one or several environmentally-friendly materials, you will be low carbon and green.

    In my opinion, the real low-carbon environment is to use the least resources and produce the most beneficial products for human beings.


    Energy conservation and emission reduction can save resources from the source and reduce emissions of waste gas and waste. It not only promotes economic development, but also promotes industrial upgrading, and is one of the most fundamental ways of environmental protection and low carbon.


    Three.

    science and technology

    innovate


    Wang Zhentao, chairman of AOKANG, said that technology is a powerful guarantee to boost the rapid development of the economy, and an indispensable part of building a low-carbon and environmentally friendly society.

    It is true that Lining's clothing recycling system, Nike's "polyester shirt" and "happy shoe" of the noble birds all depend on their high level of technological innovation. Therefore, shoe enterprises should go down the road of carbon and environmental protection, and technological innovation can never be left behind.


    Four, work hand in hand with the government.


    At the time of the Copenhagen conference, China promised the world that carbon dioxide emissions from China's gross domestic product by 2020 would be 40%-50% lower than that in 2005.

    This shows that in the days to come, the Chinese government will strengthen its R & D and industrial investment in low carbon and zero carbon technologies such as energy saving, energy efficiency, clean coal, renewable resources and advanced nuclear energy.

    This is both a challenge and an opportunity for shoemaking industry.

    {page_break}


    Green low carbon shoes are in action


    Hengda shoe industry: technology leads fashion low carbon wind


    As a leader of the industry, Hengda provides a forward-looking guide for the leather shoes industry to achieve leaping development in the low-carbon economy era, and it also brings a lot of inspiration for the development of many small and medium sized shoe enterprises.

    In recent years, Hengda has actively explored new development models by taking the road of brand and innovation development, constantly strengthening research and development of creative products, enhancing brand operation ability, promoting pformation and upgrading of advanced manufacturing industry, and has made remarkable achievements.

    In the current market situation of homogenization of footwear industry, Hengda takes the consumer satisfaction as the goal, deeply studies ergonomics, gait, footprint and research technology, and develops a series of high-tech footwear technology, including massage, antiskid, bacteriostasis, odor prevention, waterproof, breathability and so on. It has declared and authorized 610 patents, and has hosted and participated in 27 national industry standards; more than 150 innovative achievements have won national or provincial awards.

    The number of innovative achievements ranked first in the industry. Powerful innovative strength has created multifunctional "low carbon" products for consumers, and has brought a steady stream of power to the development of enterprises.


    "

    Low carbon

    "Kang: adopt the standard of shoe material green purchase"


    AOKANG wants to build "low carbon" leather shoes, and combines the upstream and downstream industry chain rates to pay first.

    At the AOKANG supplier conference held recently, AOKANG issued more than 200 raw materials suppliers to the nation's green sourcing standards, which means that low carbon failed to meet the standards may become a reason why AOKANG refused to purchase.


    Wang Zhentao, chairman of AOKANG, said that green, environmental protection and low carbon will be the trend of the footwear industry in the future. The purpose of this "green procurement standard for shoe materials" is to ensure the environmental quality of products from the source.

    It is reported that the standard specifies the green procurement requirements for leather, textile fabrics, substrates, decorative buttons, chemical materials and packaging materials for shoes, and is suitable for the design, production and sale of products and their manufacturing process.


    Double star innovating shoemaking technology and developing low carbon economy


    The two star group takes the technological innovation of shoemaking technology as a breakthrough, and improves the technology, equipment and technology upgrading to realize the energy saving and emission reduction problems in the shoemaking process.

    It is reported that only one year in 2009, the double star group saved about 60000000 yuan by energy saving and emission reduction. The total energy consumption during the "11th Five-Year" period was 30% lower than that in 2005, which exceeded the 5 year target of 22% required by the state. It has played an important role in promoting the efficiency and cost reduction of enterprises, and has become a typical example of the development of low carbon economy in domestic shoemaking enterprises.


    According to the insiders, the future environmental protection shoes will finally win the favor of the market. From this point of view, shoes enterprises do environmental protection not only for the access to foreign markets, but also a way of survival and development for testing the "green execution" of enterprises.

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