Netizens Prefer Sports And Leisure Products.
According to netizens' search keywords, the first quarter of 2010
Netizen
For leisure oriented
Sportswear
The product has a high degree of concern, accounting for 60.07%, and 39.93% of sports products.
Sportswear
Leisure brands
Nike, astas and CONVERSE are the most concerned.
From the attention of different categories of sportswear products, we can see that footwear products have the highest degree of concern, accounting for 75.94%, 15% of clothing products and 4.24% of sports bag products.
Netizens who focus on sportswear are mainly concentrated in Guangdong, Beijing, Jiangsu, Shandong and Zhejiang.
Among all netizens, men accounted for 55.30% and women accounted for 44.70%.
Among the Internet users who are interested in sportswear, men account for 61.05%, while women account for 38.95%.
Compared with all netizens, these netizens are younger and more energetic.
Statistics show that among them, 20-29 years old is the backbone of online consumer sports apparel, accounting for 51.41%; 19 year old and below 90 percent of Internet users account for 46.42%, becoming a strong reserve team; Internet users aged 30 and above are less than 3%.
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