The Price Of Autumn Clothes Is Rising. Cost Is The Main Body.

It is said that prices of raw materials such as cotton will lead to a 20% rise in autumn winter clothing this year.

Is that so?

Market prices of autumn wear are not much.

Where will the price of 10% increase in clothing stores be digested?

In Hangzhou's shopping malls, fashion, fast retailing, UNIQLO's jeans, T-shirts and shirts are very large. They are more cotton and relatively inexpensive.

At the UNIQLO store of Lixing department store, jeans, shirts and other autumn items have been listed, with jeans ranging from 299 yuan to 399 yuan, 199 yuan for shirts, and prices remain unchanged compared with last year.

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Market leaders say that these are basically brand of sidewalk or exclusive stores. The number of more central island brands is relatively late. It is not yet fully listed, so the price is not clear yet, and it is not expected to go up substantially.

Among the 8 brands surveyed by journalists, only one brand price has risen significantly. The price of MO&co is between 699 yuan and 899 yuan, compared with 299 yuan to 499 yuan before.

The head of the store explained that MO&co's clothing also used other fabrics other than cotton yarn. The price increase was mainly related to brand image and positioning, which was caused by the overall sales strategy, not due to rising costs.

In the field of sports brand, it is reported that Lining, XTEP and Anta will raise the price of some products.

The relevant person in charge of the shopping mall said that Lining's price adjustment happened at the same time with the change of brand logo, which belongs to the brand strategy.

And the price range of XTEP also includes shoes and other products, not using cotton yarn raw materials.

The autumn products of Nike, Adidas and other brands basically did not rise in price.