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Timberland Takes Lee Hom As "Earth Hero"

2010/9/2 16:29:00 62

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Outdoor Brand Timberland

International famous outdoor brand in August 30th

Timberland

A news conference on "heroes of the earth" is held at the 1933 old workshop in Shanghai.

This event Timberland invited famous artists.

Lee Hom

Assume the mission of "earth hero".

In the future, Timberland will continue to build 1 million trees on this year's Horqin project and continue to plant 2 million trees in mainland China.

It will also provide consumers with more public participation platforms to participate in and share, calling for more "earth guardians" to act positively and work hard for the evergreen world.

When Lee Hom was invited to Shanghai for publicity at the invitation of Timberland, in addition to endorsement for Timberland's environmentally friendly shoes with 50% recyclable materials, he also promoted low carbon life to the public.

Lee Hom said that in order to protect the environment, he not only brought chopsticks and clothes, but also changed the album CD from plastic shell to recycled paper, hoping to contribute to low-carbon life.

Lee Hom also later launched the Timberland's "earth keeper network base" website with Timberland vice president and executive director of the Asia Pacific region, and four consumers in mainland China, Taiwan, Hongkong and Singapore watched the green tribe of Lee Hom through the website. They followed Lee Hom's footsteps to make environmental protection.

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Related information:

Timberland, an outdoor leisure brand Timberland from the United States, known for its yellow boots, officially announced its landing in China in 2006.

Timberland earth Guardian 2 series Boots - more than 50% of leather, rubber soles, organic cotton shoes and metal shoelace holes can be recycled.

Its GreenRubber environment-friendly rubber outsole is made of recycled waste tyres and industrial latex gloves. The synthetic fiber made of PET bottle is lightweight and breathable. Lee Hom said, "I didn't expect that the bottles can be made into boots, and they are very comfortable to wear."