Market Survey: This Autumn Winter Wear Price Rises 20%?
Now it's autumn clothes on the shelves. Autumn dress The news of price rise has spread widely, because domestic cotton prices have declined and demand has increased. Domestic cotton prices have soared by 25% (two grade cotton as an example, now 17000 yuan / ton, and 14000 yuan / ton at the beginning of the year), so the price of autumn clothes is going up this year.
It is said that prices of raw materials such as cotton will lead to a 20% rise in autumn winter clothing this year.
Is that so?
In Hangzhou's shopping mall, fashion Fast Retailing brand UNIQLO.
Jeans
,
T-shirt
,
shirt
The proportion of these commodities is very large. These commodities are relatively large in cotton consumption and relatively inexpensive in price.
At the UNIQLO store of Lixing department store, jeans, shirts and other autumn items have been listed, with jeans ranging from 299 yuan to 399 yuan, 199 yuan for shirts, and prices remain unchanged compared with last year.
In Zara, Muji and other franchise stores, the price of the basic coat is maintained at 269 yuan -399 yuan, and the basic coat of Bershka and mango is between 199 yuan and -299 yuan. The price of ONLY and VeroModa of the company has not changed.
Market leaders say that these are basically brand of sidewalk or exclusive stores. The number of more central island brands is relatively late. It is not yet fully listed, so the price is not clear yet, and it is not expected to go up substantially.
Among the 8 brands surveyed by journalists, only one brand price has risen significantly. The price of MO&co is between 699 yuan and 899 yuan, compared with 299 yuan to 499 yuan before.
The head of the store explained that MO&co's clothing also used other fabrics other than cotton yarn. The price increase was mainly related to brand image and positioning, which was caused by the overall sales strategy, not due to rising costs.
In the field of sports brand, it is reported that Lining, XTEP and Anta will raise the price of some products.
The relevant person in charge of the shopping mall said that Lining's price adjustment happened at the same time with the change of brand logo, which belongs to the brand strategy.
And the price range of XTEP also includes shoes and other products, not using cotton yarn raw materials.
The autumn products of Nike, Adidas and other brands basically did not rise in price.
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