Market Survey This Autumn Winter Clothing Price Rise Tide

Cotton is said to be

Market prices of autumn wear are not much.

In Hangzhou's shopping malls, fashion, fast retailing, UNIQLO's jeans, T-shirts and shirts are very large. They are more cotton and relatively inexpensive.

At the UNIQLO store of Lixing department store, jeans, shirts and other autumn items have been listed, with jeans ranging from 299 yuan to 399 yuan, 199 yuan for shirts, and prices remain unchanged compared with last year.

In Zara, Muji and other franchise stores, the price of the basic coat is maintained at 269 yuan -399 yuan, and the basic coat of Bershka and mango is between 199 yuan and -299 yuan. The price of ONLY and VeroModa of the company has not changed.

Market leaders say that these are basically brand of sidewalk or exclusive stores. The number of more central island brands is relatively late. It is not yet fully listed, so the price is not clear yet, and it is not expected to go up substantially.

Among the 8 brands surveyed by journalists, only one brand price has risen significantly. The price of MO&co is between 699 yuan and 899 yuan, compared with 299 yuan to 499 yuan before.

The head of the store explained that MO&co's clothing also used other fabrics other than cotton yarn. The price increase was mainly related to brand image and positioning, which was caused by the overall sales strategy, not due to rising costs.

In the field of sports brand, it is reported that Lining, XTEP and Anta will raise the price of some products.

The relevant person in charge of the shopping mall said that Lining's price adjustment happened at the same time with the change of brand logo, which belongs to the brand strategy.

And the price range of XTEP also includes shoes and other products, not using cotton yarn raw materials.

The autumn products of Nike, Adidas and other brands basically did not rise in price.

Clothing stores will raise prices by 10%

Unlike shopping malls, the head of a Hangzhou women's clothing brand is considering raising the price of some autumn pieces by 10% to 15%.

Upstream fabric manufacturer told the responsible person, this year, the price of silk floss has increased by about 3, and the price of ordinary cotton yarn has increased by 1 yuan -2 yuan / meter.

Cotton fabric accounts for three or four of the fabrics used in her brand clothes.

This person in charge said that the cost of fabric, labor and management has been rising this year.

Taking into account the customer's affordability of stores, she intends to raise some of the new prices by 10% to 15%, which is the price increase based on raw materials.

The main trend is the fashion trend, the basic sales volume is big, the style has not changed, so the basic price adjustment is not feasible; and the fashionable style changes year by year, even if the price rises, the customer's feeling will not be great.

She said that the market competition is fierce, even if the raw materials are rising, clothing can not be overpriced, otherwise consumers will buy other homes.

Some brands with fewer cotton yarns also have advantages, and the cost increases little.

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Where does the rising cost go?

One industry insider said that the news of rising prices now is a test of clothing brands to the market after rising costs.

Clothing brands all say they want to raise their prices, but the brands that are really rising in the final retail sector are not many.

The industry said that the cost increase can not be entirely borne by consumers, clothing companies in the production process can choose more simple process, the production of more simple style, with cheaper raw materials to digest costs.

However, the ability of each enterprise to digest costs is high and low, and some smaller businesses are less capable.

Cai Minxu, director of public relations at Metersbonwe, said that so far, they have not yet decided to raise prices for autumn wear.

A shopping mall leader has learned that the strict control of the cost of fashion by fast fashion brand UNIQLO can run through the entire supply chain, and even have a cotton yarn factory and a weaving mill. It also directly connects with cotton producers in cotton producing areas, which can effectively resolve the cost pressure brought by the rising price of raw materials.

In the sales link, VEROMODA, UNIQLO, Lining and Metersbonwe cooperated with Taobao to conduct direct selling online, reducing the cost of storefront.

There are people in charge of shopping malls who believe that under the current market pricing mode, the rise of raw materials will not be directly reflected in the price tag, which has enough profit space to be compressed, so consumers will not feel very obvious.

In enterprises, wholesalers, markets, franchised stores and other links, the pressure of rising costs is more obvious.

Take a windbreaker for example. Last year, the factory's factory price could be as long as 100 yuan, and it will sell for 120 yuan this year, while the sales in the shopping mall may still be maintained at seven hundred or eight hundred yuan.