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How Can We Make A Profitable And Happy Clothing Store?

2010/8/31 21:24:00 134

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Many people say that the clothing industry is a low threshold industry. Indeed, joining the garment industry is not a difficult task. But how to create more profit margins and get more business benefits is a difficult problem for everyone who joins the garment industry. How can we make a profitable and happy clothing store? Besides our ambition to succeed, we should also pay attention to the following methods:

First, create an image and sell beauty.

The business of the store is good, no need to enter.

shop

Stay at the door for a few seconds to see it! See what, look at the signs, see the lights, look at the display, see the health condition... Buying clothes is buying beautiful, selling clothes is selling image, so we must be good at creating image.

To buy clothes is to buy beautiful. Now we dress in addition to asking for comfort in the body, and more importantly, it embodies a spiritual pursuit of beauty, individuality and brand. It is an affirmation and Realization of self image.

Beauty is the basic characteristic of our clothing products. Then, the place where we sell clothes and the people who sell clothes should first show beauty.

All violation of the principles and actions of beauty will make the "beauty of clothes" greatly discounted, without expression or even loss.

Beauty is gone, the image does not exist, and the brand loses its foundation for survival, let alone development! Therefore, we must keep in mind that the basic principle of "selling clothes is to sell images" must be based on the principle of "beauty". We must firmly establish and carefully maintain the standards of "beauty". Only in this way can our brands find their distinctive beauty in fierce and fierce market competition before they can develop and grow from one victory to another.

Two, overcome fear and be good at heart.

Shop management

Every day, we will encounter many problems. There will be many new situations. We must try our best to set a higher goal every day and encourage us to try and apply new ideas and methods.

But a problem arises, and many people are afraid of it and unwilling to undertake the risks brought about by reform and reform.

At this time, we need to encourage ourselves, "don't be afraid, as long as your heart is good," because if we work hard and move towards a goal unswervingly, we will succeed in using good methods.

Three, go deep into the grass-roots level and strive to operate.

Many bosses can still work in stores when they just open their businesses. When everything is on the right track, the boss will relax.

You must be vigilant against this happening! Because the shop is yours, the business is yours, the boss does not work hard, and how can the staff work hard? This is a matter of words and deeds.

If you do not guide your business, do not go deep into the grass-roots level, how can you understand the needs of customers and find out the preferences of customers? How can you achieve satisfactory results?

The whole enterprise starts from the top leadership, and the effort of the boss determines the efforts of the whole company and its employees.

All the reform of the shop must be emphasized, valued and demonstrated by the boss before it can blossom and blossom.

The boss is the boss, but always remind yourself that starting from the staff, starting from ordinary employees can always be the boss, only to become a big boss!

Four, treat employees well and encourage morale.

Brand discount clothing chain

Management

The managers at the grass-roots level often see their employees wearing clutter signs selling their clothes. When they see their clothes, they are like mosquitoes. When they see the shops are lifeless, the employees are not a bit active. This is the result of our own or unintentional sense of inferiority.

Inferiority is a loss of self-confidence, and lose self-confidence of the shop can not be an excellent shop, in the operation of the lack of self-confidence of the boss is also not a qualified boss.

As a boss, the most important responsibility is to encourage morale, appoint people to be worthy of the merit, and know the good of others.

A calculating boss is always reckless to death, and the employee is demoted to a worthless place before hiring them. He thinks such employees will not leave because of their inferiority complex.

It is necessary to know how a worthless employee can suddenly become a flying worker. So, in terms of hiring staff, our boss may wish to be generous to the staff in daily shop management, because the role of the boss is to boost morale and enhance employee confidence.

With a high salary, there is high morale and good faith. As for how to work, there is a natural way for employees to do so.

Five, encourage work and know others well.

The feature of clothing stores is that there are many female employees, and the biggest problem for female employees is that they have a lot of worries. They are always thinking about how the other shops are paid. How are their parents today? Anyway, the reason why employees can't do their jobs well is because their intentions are not single-minded.

How to be specific? Simply speaking, it is busy, that is, moving.

When a person is busy, he naturally has no time to think about other problems.

Therefore, we should not be afraid of the management of the store. We should not be afraid of the fact that employees are doing too much and are tired. What you should be afraid of is whether they have anything to do. They should be encouraged to work hard.