Seven Conditions To Help Create An Early Success Of Clothing Brand

A good clothing brand must have the following characteristics: (1) promote clothing sales (2) have a strong ability to resist market risks (3) have more loyal customers.

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1. Having quality products.

Product is the basis of brand, brand is the foundation of product, product is like body, brand is like soul, body without soul is walking corpse, conversely, soul without body can not rely on it.

It is a prerequisite to build an excellent brand with excellent product quality.

If we rely too much on advertising, promotion and other means, without good products as support, we will never have loyal customers and good reputation.

So before we build a brand, let's take a look at whether our products are good enough, or at least reach the market access threshold.

If your product quality is not only excellent but also unique, it will be very helpful for brand building.

Some clothing marketers have put forward the idea that whatever products are available, they can create brands and make products sell well through packaging, publicity and other means.

In fact, such a bestseller will not last long. Such a brand will soon fall like a meteor. For example, the three brands will collapse overnight because of the quality problems of their products, and the collapse of more than ten million businesses will collapse.

2, building brand mission

What is the meaning of a brand?

Brand mission is not a slogan. After setting up a brand mission that is in line with its own characteristics, it must aim at this goal and make unremitting efforts for it. Only when the mission and value of the brand are realized, can this mission be established.

3. Design a good brand story.

Designing an interesting brand story can enhance the impression and satisfaction of customers.

Brand story is the most emotional part of brand culture. Interesting or touching brand stories can give customers a deep memory.

The brand story must be positive, and has a high positive correlation with the product and can be compared with the customer's thinking.

Try to avoid conflicts involving religion, race and culture and are easy to understand and easy to remember.

Haier group Mr. Zhang Ruimin smashed the incident is a good brand story.

4, easy to remember brand logo

Logo is the visual pmission of a brand. A good logo can make people memorable and have good feelings. Improper design is not only hard to remember, but also may cause rejection.

It is natural to give us a sense of safety and reliability when we see the brand logo which is the main element of shield.

A good logo needs to be systematized, that is, the design of the overall CI recognition system.

And the mascot cartoon image design is very helpful to shorten the distance between customers and enhance their impression.

Such as chef, Instant Noodle Chef, Wangwang food, etc.

5, let the brand become a category representative.

Let the brand become a category representative will be very helpful to the construction and development of the brand. In the early years, we call it a "nylon rope". Many people think that the name of this kind of rope is called nylon rope. Actually, nylon is the name of a brand. A brand can be represented as a category. When we want to buy this kind of goods, the first thing we will think of is it, which is undoubtedly very helpful to promoting sales.

Only by working hard to be a representative of the category can you become more famous brand and industry leader, such as adopting "first", "experts" and other communication strategies, so that consumers think your product is the first or expert in the category. As time passes, your brand will become the first or specialist and become the leader and pronoun of this category. For example, "refrigeration expert", "tooth protection expert", "the first to adopt XX technology" and so on, all adopt a preconceived way to leave a representative image of a certain category in the minds of consumers.

6, refining popular praise.

"This year, the new year will not receive gifts, and the gifts will only be collected from the brain." please use the blue bottle of zinc, "pharynx and pharynx pain, please choose Jin Sangzi's throat treasure". These familiar slogans can make you easily remember and produce approval.