The Sales Situation Of Cashmere Clothing Is Not Optimistic &Nbsp; Price War Is The Main Reason.

By the end of 2009, China

In recent years, as China's cashmere industry has gradually extended from rough processing to intensive processing, domestic brand cashmere

As more and more enterprises begin to sell their cashmere sweaters to the domestic market and create brand names, cashmere sweaters compete fiercely. Cashmere enterprises are plunged into irrational price war whirlpools.

As a matter of fact, the traditional means of competition that rely solely on advertising bombing and price diving have obviously failed to play any role.

At the same time, China's cashmere industry has a large number of low-level redundant construction, and its processing capacity has rapidly expanded, and the competition among industries has gradually intensified, and the market order is chaotic.

The serious surplus of processing capacity has led to the fierce competition of raw materials. Many manufacturers scramble for prices and raise prices. Every time the raw materials are sufficient, manufacturers are competing to lower prices. Farmers and herdsmen are forced to slaughter goats, thus forming a vicious circle of the cashmere industry chain.

Generally speaking, due to years of vicious competition, China's cashmere market has already entered the predicament of predicament. The price war between cashmere enterprises has made the price of cashmere almost fall below the bottom line.

According to the experts, it is known as "

For the whole cashmere garment industry, to change the current predicament, enterprises urgently need to "new economic growth point": first, cross product and cross industry development to achieve a diversified investment; two, in the cashmere and wool products industry, improve the technical content and entry threshold, control the raw material market, suppress the profit margins of small and medium-sized brands, and seek to acquire the second tier brands that compete with them.

At present, domestic cashmere clothing market leaders continue to carry out product and technological innovation.

Heng Yuan Xiang Group has launched a series of nano cashmere coat leisure series, playing technology licensing, while Erdos launched the technology of cashmere clothing without stains. The blending technology of cashmere and Apocynum introduced by Ningxia Jiayuan textile industry has brought the combination of high quality animal fiber and plant fiber to the extreme. These technological innovations have injected new vitality into the continuous market of cashmere products.

The general consumer thinks the purity of cashmere is better, but the fact is not the case. The more the cashmere is not, the higher the purity, the better the quality of the cashmere. It should be added to other materials to improve the defects of the traditional cashmere, such as easy to wear, easy to be deformed and easy to take off, so that the touch is more delicate, softer and more flexible, which is the trend of the development of cashmere fabric.

At the same time, the color of Chinese cashmere clothing is monotonous in style design, and is mainly composed of dark grey series. The color level is not rich enough, the fabric structure design changes little, and the graphic and clothing style design lacks the sense of innovation and fashion elements integration. Therefore, the product is concentrated in the middle and senior consumption crowd dominated by middle-aged and elderly people, resulting in a narrow consumption group.

To truly adapt to the broader consumer groups, we must add some fashion elements in the design, such as lace, hollowing, jacquard, sequins, and other techniques.