Analysis Of Five Consecutive Champions In The Oriental Silk Market

Editor's note: according to the statistical results of the National Bureau of statistics on the national commodity trading market, China's Eastern Silk Market ranked first in the ten largest fabric and textile market in 2009 in the year of 63 billion 7 million yuan.

Founded in 1986 in China

"As long as the direction of R & D is determined, the new product will take up to 7 days from raw material selection, weaving, dyeing and finishing to bulk entry into the market.

If it is "replicated" market products, 3 days will be enough.

Huang Zhi, President of Suzhou (China) Group Co., Ltd. and chairman of textile research Limited by Share Ltd of Suzhou, told reporters.

He pointed out that there are more than 2000 textile enterprises and more than 6100 textile business operators in Shengze. With the improvement of textile quality requirements and the increasingly fierce market competition, improving equipment level and continuously developing new products have become conscious actions of enterprises, and have brought greater product advantages to China's Eastern Silk Market.

Advantages of raw materials and weaving to establish product advantages

"Now the three largest chemical fiber enterprises in Shengze produce 2 million tons of polyester filament annually, with the leading international level of equipment and technology, and the same fiber. Shengze's products are about 1000 yuan higher than the products in other regions.

There are more than 80 thousand world-class jet and loom looms in Shengze. The specialization is more and more detailed. The level of dyeing and finishing has improved rapidly in recent years. With high-quality raw materials and advanced weaving equipment, Shengze's textiles have obvious quality advantages and cost advantages.

Tang Junsong, general manager of Jiangsu Sheng Hong Fabric Co., Ltd.

He suggested that the textile products in China's Eastern Silk Market may not be as diverse as elsewhere.

Tang Junsong pointed out that with the support of superior raw materials and strong weaving ability, Shengze textile enterprises have more obvious advantages in research and development capabilities, such as super fine products, memory fabrics, dyed fabrics and other products that have been updated very quickly. Like the T - 400 fabrics sold in the first half of this year, Shengze's chemical fiber enterprises have been developed very quickly, and the T 800 will probably be launched in the second half of the year. They are always in the forefront of the national textile specialized market.

Upstream and downstream cooperative R & D form linkage advantages

Huang pointed out that unlike other foreign wholesale markets, China's Eastern Silk Market is a key market for producing market, physical market and order market. It is now in a critical period of pformation from grey fabric market to finished product market, and cooperative research and development with downstream brand clothing manufacturers is an incomparable advantage in other regions.

At present, Shengze's chemical fiber enterprises are joining hands with weaving enterprises, weaving enterprises and garment enterprises to jointly develop new products, which ensures that the products of China's Eastern Silk Market are always in the leading position.

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Jiangsu Sheng Hong Fabric Co., Ltd. has established a long-term cooperative relationship with many sports brand clothing enterprises such as Lining, Anta and Jin ba. The group has made use of the advantages of the chemical fiber material to develop new products, and the products have been in short supply.

Zhi (China) Group Co., Ltd. has become the designated supplier of many brand clothing enterprises at home and abroad, and the director of research and development, sun Xian Kang, told reporters that the new product development usually takes about 1 years or so. However, the products of China's Eastern Silk Market are updating very quickly and the market effect will not exceed 9 months. For this purpose, a large number of new products have been accumulated, and at least more than 160 varieties have been developed every year, and only 5 to 6 series products are actually used. As long as the market needs, they will launch new products in a week. As this year's memory enhancement, imitation memory super thin products and nylon 20D 40D products sell well, it can be said that the products are readily available. There are many similar products appearing on the market soon.

"30% of annual sales revenue is spent on R & D of new products, and 70% of sales come from new products."

This is the successful experience of Wujiang shengdeyi Textile Co., Ltd.

Cai Shengli of Sheng Da billion company told reporters that in the face of fierce competition in the textile market, they developed new series of fabrics, such as mousse peach skin, nylon polyester mousse peach skin and black silk imitation memory according to the market demand. The strength and elasticity of the products and the air permeability of fabrics reached the technical requirements of the international advanced standards, and they were widely used in the new fashion jacket, home textiles and other fields.

He pointed out that only by constantly introducing more advantageous products and upgrading traditional industries with technological innovation can enterprises remain invincible in the fierce market competition.

Baotuan development highlights the advantages of scale

In April of this year, the popular fabric alliance of China's Eastern Silk Market was formally established. At present, more than 80 companies such as Sheng Hong and Fuhua become members of the alliance. Huang Zhi is the first director of the alliance.

Huang Zhi pointed out that Baotuan development is the characteristics and advantages of Shengze textile enterprises. By guiding and publicizing new textile fabrics, new processes and new technologies of the alliance, through the product development, technology exchange, enterprise management, textile fabric fashion trend release and other diversified forms, they will establish an innovative platform for Shengze textile fabrics, cultivate innovative ideas of enterprises, lead the trend of fashion, and establish industry brand.

In addition to the establishment of the popular fabric alliance, China's Eastern Silk Market has also taken advantage of the scale advantages of Shengze's textile enterprises by participating in textile exhibitions at home and abroad, participating in China's popular fabric review, and so on to enhance the impact and appeal of Shengze's textile industry cluster and China's Eastern Silk Market.

Huang Zhixiang believes that the entire textile and garment industry chain is like a "U" shape, raw materials and clothing brands are at the top two, while weaving enterprises are at the bottom. Printing and dyeing and finishing industries are two bases.

The weaving industry in Shengze has already had a solid foundation. The raw materials of chemical fiber have already taken the top. In the future, there will be more brand clothing enterprises to enter, the industrial chain will be more complete, and the scale advantage of China's Oriental silk will be more obvious.