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What Is The Need For Improvement In Clothing For The Elderly?

2010/8/31 10:02:00 105

according to

clothing

And its textile web site survey shows that the middle-aged and elderly people are very concerned about their image, and do not lose interest in clothes as they imagine. They value the quality of clothing very much. 88.19% of respondents hope that the elderly clothing has their own brand, and 11.81% of respondents do not pursue the brand.

90.88% of the respondents believe that the clothing counters for middle-aged and elderly people should be set up, and the respondents who do not need to set up counters are 9.12%.

Now there are special designers for children and young people's fashions. According to the changing seasons and the changing trend, new styles are constantly being introduced. Children's clothing stores specially designed for "Little Emperors" are very common in the market. The boutique houses targeted at young and middle-aged people are all in a hurry, but shops that provide clothing for middle-aged and elderly people are few and far between.

For this, what needs to be improved in the current middle aged clothing?

Size

Demand for respondents accounted for 32.56%, 32.56% of respondents believe that the current middle-aged and elderly clothing is not in line with their fashion demand, that the price is too high for the respondents 32.56%, 2.32% of respondents believe that the middle-aged and elderly clothing stores are not popular, shops away from home too far.

If clothing companies want to cater to the preferences of middle-aged and old consumers and provide marketable clothing for middle-aged and elderly people, they may be able to improve from the above aspects.

When choosing clothing for middle-aged and elderly people, what are the key factors for their consideration? The price is 20.44%.

style

Accounting for 19.17%, fabrics accounted for 19.41%, color accounted for 20.35%, workmanship accounted for 20.40%, and brand accounted for 0.23%.

And what special requirements do they have for clothing materials? 22.60% of respondents interviewed for cotton fabrics, 3.35% of respondents preferred chemical fabrics, 7.07% of respondents preferred wool and polyester blended fabrics, 8.19% of all wool fabrics, while 58.79% thought soft and comfortable silk fabrics were their "dishes".

What about their preferences? 81.30% of respondents like dark colors, 17.95% of respondents prefer light colors, and 0.75% of respondents like bright colors.

In view of this, the middle-aged and old people still want their appearance to be mature and steady. Therefore, when it comes to their preference for style, the dignified and traditional style is the first choice for the respondents.

And what is their acceptable price?

The respondents who accepted the price of clothing at 50-100 yuan accounted for 6.14%, accounting for 101-300 of the respondents, and 13.02% of the respondents could accept the price range of 301-600 yuan. The price range of 601-1000 yuan was 12.47% for the respondents who could afford it.