Peking University Flowers Spend Three Years With Warm Ideas

08, 30, she was a famous talent girl at Peking University. She started making cars at the age of 23. Trade He earned 10 million yuan in 3 years. She was named Beijing's ten outstanding youth and outstanding contributor to China's economic women. fashion Attractive women.

At that time, she had just renovated the house of nearly 1000 square meters, shining brightly. Porsche Sports car. After meeting Li Ying again, she has changed to BMW. How do you like BMW series cars? I have 3 series, 5 series and 7 department cars. Different cars give you different feeling. I often change. I suggest that friends buy more BMW. Her words shocked reporters, and millions of famous cars were told that she could easily change clothes. If I am lucky, I am good at finding opportunities, creating opportunities and grasping opportunities. At the same time, I pay attention to my self-cultivation and enrich myself. Li Ying's opening remarks when he saw reporters was very real.

Li Ying still remembers his first day in Peking University. I stood at the window of the dormitory and felt excited on the one hand, because I realized my dream of dreaming, and at the same time I felt a bit nervous and uneasy because I didn't know the way to go in the future. At that time, I saw that cars were constantly downstairs, and girls dressed up and confident and superior on their faces came down from the car. This may have stimulated me. I told myself in my heart that I would buy a car for myself in the future, on my own efforts and hard work. Li Ying in Peking University campus is beyond the imagination of ordinary people. No one in the campus knows that she is a talented woman. Her academic record is good and her looks are beautiful. For 5 years, the host of the theatrical performance at the school level, in the eyes of her teachers and classmates, Li Ying has a bright future, waiting for her to be a sunny Avenue full of flowers.

When she graduated in 1992, a large number of job opportunities lay before her. I studied Japanese literature, and my classmates thought that the best place to go was to Japanese funded enterprises. But I don't think so. It's hard for a Chinese to be very high up there, that is, there is not much room for improvement. My character is very strong, this road is not suitable for me. She also did not want to enter the state organs. I prefer to be original and I like to show my personality very much. In the state organs, you may need to grind your edges and corners in many ways. This way of life is not what I need. Another option is to stay at school as a teacher, and this life is stable and poor.

I admit that I still have some vanity. So this kind of life is not what I want. Go to sea! Li Ying took the spirit of the newborn calf not afraid of tiger, chose the road of self employment.

Li Ying said that at that time, her understanding of rich life was simple: she earned 1 million. So when she left school, she started working towards this goal at the age of 22.

In that year, Li Ying met his present husband in Peking University, a Chinese native of German nationality. The two people fell in love with each other and played the world together. Actually, when we started our business, it was very hard. At that time, the money was insufficient, my boyfriend returned to Germany in winter vacation, met the owner of the medical device company and the general manager of the cigarette company. I thought it was a good resource and decided to become their agent. To save money, Li Ying is a manager, a financial person, or a storekeeper.

What is more difficult is that she knows nothing about medical devices and tobacco. The manual of medical devices is like looking at the book of heaven. She asked someone to translate the instructions into Chinese, and then ran to the hospital with a strong head. Experts at Concord Hospital revealed that Fuwai Hospital needs medical devices of cardiovascular system most. So she ran to Fuwai Hospital.

A manager of the hospital read the information and said, "the competition is fierce in this industry. There are many people who come to us, but I really appreciate your frankness and enthusiasm." Here's a suggestion for you: there will be a meeting in Beijing in March, and more than 150 cardiac surgeons will attend. At this meeting, Li Ying met many medical device experts and opened the sales door.

Li Ying will never forget his first business. On a winter night in 1992, a hospital was badly in need of a number of cardiac catheterization. Although the value is only 1600 yuan, it is a large list after the company opened. Li Ying could not stand cold weather, put on his overcoat, and hurried to the hospital in a hurry. Although the business was very hard and earned only a few hundred dollars, she was very happy, and happier than making millions now.

From a layman to a salesperson, the key to success is boldness. Li Ying said, in constant attempts, you will always meet some unexpected people and give you unexpected opportunities. If a person wanders on the platform and dreads not going to the new train, he will never be the next stop.

In 1993, Li Ying introduced the production technology of SIEMENS refrigerator and the foreign capital of 200 million dollars for the difficult Yangzi refrigerator factory, established the joint venture company, and revitalize billions of state-owned assets. She also helped Hongta group introduce advanced cigarette paper production technology in Germany, and set up the largest cigarette paper joint venture in China in a few years. Although these businesses are intermediary, the amount of the project has gone up to a great level compared with the past. Her business has made breakthroughs.

Since then, Li Ying has discovered the business opportunities of imported second-hand cars with keen eyes. According to the relevant regulations of that time, imported luxury limousines were tax-free before April 1994, which is undoubtedly a lucrative market. So Li Ying imported second-hand Mercedes Benz and BMW from Germany. This business is very prosperous, because others have not realized that fewer competitors, often the car has not sold to the port. With the development of leaps and bounds, the field of Li Ying's involvement soon covers many industries, such as medical equipment, cigarettes, wine making, automobile trade and so on. In just 3 years, she has accumulated over 10 million yuan of wealth, far beyond her original goal, and created a wealth myth.

Others sell cars, she sells car culture.

Li Ying did not shy away from his sharp personality. A few years ago, she returned to her alma mater and wanted to take part in a women's workshop to learn business management. During the interview, the examiner asked her, "if we don't accept you, what will you do?" she answered without hesitation: "I will go to the dean and reassess your qualification as a examiner." Usually, a confident person is also a person who is strict with himself and others. I can't stand myself for doing something imperfect. I always tell myself that I will do the best if I don't do it.

In 2004, Li Ying stood out among more than 2000 dealers, becoming the first authorized agent for BMW to achieve localized production in China. Li Ying named his company "Ying Bao". When arranging the exhibition hall of the treasure house, she went to the courtyard of the small bridge, and the background music and flowers were placed carefully. I hope that customers will have a good time when they arrive at the business. Therefore, I have a very high demand for flowers in the shop. I must put fresh lily flowers every day.

On the two day of the Spring Festival, I found that there was no lily on the table, so I went to ask the person in charge. They said that catching up with the Spring Festival, the price of lilie was very expensive, so they did not buy it. We should pay special attention to what background music we choose in the store. Every time I enter the shop, I want to listen to the music, whether the volume is moderate or not. It makes people feel very comfortable. The background music in my shop is all classical music that I have heard. Why do you request that Lily should be placed instead of carnations? Because I prefer the faint fragrance of lilies.

A car is a kind of steel and is very cold. If a visitor can smell flowers when he sees flowers, he will relieve his sense of distance from steel. For Li Ying, this is an indispensable part of her BMW culture.

Now, Li Ying is also building a 15 thousand and 700 square meter new 4S store in Beijing. After this shop is completed, it will become one of BMW's largest 4S centers in Asia. I am going to build a VIP club in the new store. I hope my friends have a more stable place for communication. I want to let Ying Bao not only act as an agent for BMW, but also give it more cultural meaning. Maybe there will be some paintings exhibition and sculpture exhibition, some poetry meetings, poetry recitation meetings, and photo exhibitions. I think as long as BMW users are interested in the topic, or they like the way of life, I want to combine as much as possible, everyone do it together. Li Ying said, "don't just focus your eyes on the two words of business:" Sheng (Sheng) Yi Sheng (Sheng) Yi ", I think only" meaning "first rise, business can fire up. We should not be short-sighted, pay much attention to how much money a car has made, and see more of the added value to a customer. Just like Li Ying, President of BMW China, she is a woman who knows what she wants.