Mcglaughlin Announces Alliance With Many Amoy Brands

Reporters saw on Mcglaughlin's website that the seven brands, such as "grid", "split" and "pink big dolls", have already been settled. These brands have distinctive originality, and have accumulated considerable popularity on Taobao before, with annual sales of over 100 million yuan.

On Mcglaughlin's website, they complement Mcglaughlin's own brand EUROMODA and RAMPAGE.

For customers, shopping on the wheat net can have more choices, especially the purchase of these brand products, enjoy the same services as Mcglaughlin products, and can feel free to choose the favorite products.

Recently, Amoy brands

However, with the growing body size, these Amoy brands and

On the one hand, the competition of resources and traffic on Taobao is fierce. With the implementation of a series of new policies, such as the big Taobao strategy and Taobao direct train, the advertising and promotion expenses on Taobao are rising, and the survival space of some sellers is squeezed.

On the other hand, the increasingly popular Amoy brands are no longer willing to stay in Taobao for a long time, but they are planning a "clean out" plan, hoping to set up their own independent online store.

However, the pformation of self reliance is not smooth sailing.

These Amoy brands still lack in the management and operation of the website.

How to attract more traffic, how to optimize the supply chain system and how to manage the enterprise effectively is a difficult problem that has to be faced in the process of independent portal.

Under the pressure of both inside and outside, the choice of cooperation with Mcglaughlin's mature B2C enterprise has become a better choice for the brand to expand its brand influence, enhance sales scale and pition to independent B2C.

At present, Mcglaughlin has millions of customers, about 2000000 of whom are active customers, most of whom are 18-35 years old, just the mainstream of online shopping.

For the brand of nesting wheat net, we can get more target customers. The tens of millions of views per day of wheat net also greatly increase the popularity and influence of the brand.

Mcglaughlin has many years of experience in clothing and e-commerce operation, and has successfully operated his own brand EUROMODA. For the brand growing up on the Internet, cooperation with wheat net, no matter from the understanding of products, or warehousing, logistics and other aspects, will be more smooth.

In addition, with the cooperation of wheat net, we can learn the mature B2C operation experience. Whether from the integration of upstream and downstream industry chain, warehousing, logistics construction, or improving customer service level, Mcglaughlin's full set of B2C experience will provide more reference and reference for the brand that wants to be independent portal.