Woods's Decline Affects Consumer &Nbsp; Sales Of Nike Tiger Series Shrank.

On August 27th Beijing time, fans endured Woods's teasing, provocative texting and family disorder.

Now they have encountered the most intolerable thing: defeat on the field.

So far, Woods has not yet won a championship. When the federal Cup finals started, the score was only 112.

According to data from Golfsmith International Holdings, International Dunn Golf store (Roger Dunn Golf Shops), and golf discount super mall (Golf Discount Superstore), Smith showed that when Woods fell,

Golf apparel sales are now on the rise.

Roger Dunn Golf store has more than 20 stores in the United States.

Its buyer Lara Laura Dowdy said: "clothing sales are very popular at the moment.

Apart from tiger brand, every brand is selling very well, such as Adidas, Puma and Nike.

Nike will not disclose the sales volume of Woods series.

According to Matt Powell, an analyst at Sherlock's "sports source" research firm (SportsOneSource), Nike's sales related to golf are about $650 million. According to the above ratio, we can basically calculate the sales volume of Woods brand is no small Matt.

"We support tiger and never underestimate his ability as a competitor."

Nike spokesman Bess Beth said in an e-mail: "he is an extraordinary athlete. The US tour has won more than 70 games, and has won 95 games worldwide."

Bess Gester declined to comment further.

Woods's representative did not comment on this matter.

Golf Smith chief executive Martin Hanaka (Martin Hanaka) said: Golf Smith's 72 stores, Woods brand clothing sales in the first half fell by 7.5%.

Over the same period, the retailer's clothing sales increased by 11%.

"The impact of tigers is negative this year."

Martin Khan said that "we are very fortunate that Nike's other products and other brands are selling well, so we can overcome them."

According to analyst Matt Powell, sales of Nike clothing increased by 13% in the quarter ended May 31st, and this year the sales of golf apparel increased by almost the same percentage.

Although Nike did not say so, some of their actions have hinted at Woods's problems.

Nike is currently selling its 2010 Autumn Golf menswear through official website.

Who is the main player? Not Woods.

In fact, the home star is Stewart xink, the champion of the 2009 British Open.

Woods only appeared in a series of sports players.

Except for the first visit to the US tour in 1996, Woods ranked the 24 prize. In the rest of the year, he ranked the top four in the bonus list.

But his bonus is only 83.

This month, he also played the worst pole number in the 72 hole of his career: 18 strokes above par.

"When tiger behaved well, people focused on his game and bought his brand."

David Martin, a brand expert with thirty years of experience, said, "when he behaved badly, people decided not to look and buy other brands." Martin said.

Online retailer "Golf discount super mall" indicates that sales of Woods brand are "definitely going down".

The Roger Dunn Golf store says sales of almost all clothing products are rising except for tiger series.

"Before, he was a champion."

Patrick Patrick, a sports economics professor at Webster University (Webster University), said: "he used to pass on self-discipline and stability."

Now he has lost the perfect atmosphere, whether it is outside the stadium or in the arena.

Nike can't build that kind of atmosphere again. "

Woods's personal problems obviously are of no help.

On the night of Thanksgiving last November, Woods, 34, had a car accident at the door of Florida. Then a series of women came out to show that they had an affair with Woods.

One of the gossip women, Joslyn James, specializes in opening a website showing Woods's obscene messages sent to her by James.

This Monday, Woods's lawyer formally announced that 9 months after the sexual scandal broke out, his marriage with Aileen officially ended.

Nike signed the first contract with Woods in 1996, when he signed a five year advertising endorsement contract.

Nike describes: the TIG Woods series, founded in 1999, is the "Nike golf top costume series". Its official website has more than 100 dollars in sweaters and trousers.

Nike never made a discount in the Woods series, and Matt Powell said it might never be discounted.

Matt Powell believes Nike is mainly betting that Woods will definitely regain its status.

Similarly, golf Smith has no plans to deal with Woods's clothing at a reduced price.

"The challenge of Nike is that we have never seen Woods weak, which is exactly the opposite of his brand."

David Martin said, "when some athletes leave the stadium, we will remember that he is a star, but tigers, unless he straightens out his own problems this winter and starts to win the championship, otherwise his career trajectory will be two black diamonds (annotation: skiing is only suitable for professional slippery steep slope)."

Not everyone abandoned Woods.

Clint Utz, 28, said he had 15 Woods brand clothes and bought several pieces this year.

"Suddenly, so many people began to oppose him.

But he is still the same person. He works very hard. He has achieved what others have never achieved.

Clint Uzi, who is the head of the market, said: "everyone likes champions.

They will come back. "