2010 Domestic Shoe Enterprises Adjust Strategy In Russian Market

With the back financial crisis With the coming of the age, Russians also changed the concept of footwear consumption. In the case of reduced income, and want to maintain the quality of life, so "spend the least money to buy the best things" become their goal.

In response to this phenomenon, some Chinese shoe companies in the Russian market have begun to make corresponding adjustments to meet the needs of the current Russian consumers: first, increase the versatile nature of shoes, so that a pair of shoes can be suitable for various occasions at the same time, improve their usage; keep up with the trend of the times, satisfy consumers' pursuit of popular elements; increase the durability of shoes, increase suture, soles thickening and texture deepening; and pay attention to increasing the number of styles and products, reducing the number of shipments of single goods.

In addition to the adjustment of the shoes itself, the way of selling in Russia has also changed. First, change the idea of making profits in the past, and develop timely products to gain greater profits in the quarter sales. Two, the transformation of sales mode, conditional manufacturers should take part in exhibitions in Russia and China, take the initiative to win. Russia Large stores have special counters to sell to large supermarkets in Russia so as to enhance brand value. Three, reduce intermediate links and reduce sales costs. In Russia's major cities gradually build their own sales network. Four, the big manufacturers combine their distributors to go out of Moscow and set up wholesale departments in various sales areas. Five, conditional manufacturers set up trading companies in Russia, hire Russian marketers, hire professional accountants and tax companies to make accounts, set up special exhibition halls, and take full and formal management.

In the era of grey customs clearance, Chinese shoe companies are mostly based on their own forecasts of the market in Russia. Selling season In the first three months, the production and delivery were organized. Because of the long time in the transportation of gray customs, the product style and quantity of shipment were very blindness, which caused the Chinese shoe enterprises to operate in the Russian market with great gamble. How to reduce this instability, how to reduce risks and reduce losses has become a problem that Chinese shoe manufacturers have to face in Russia.

In fact, the answer is not hard to find. This has been accepted by the vast number of Russian sales companies at present, but we don't know how to use it properly. In fact, choosing the correct mode of transportation will also help to change the blindness of delivery, shorten the logistics time and increase the turnover rate of capital.