Rising Raw Materials And Profits Of Textile And Garment Enterprises Have Been Diluted Again And Again.

　　 "Raw materials have gone up very badly now, and raw materials both at home and abroad are rising. clothing Costs are also rising, which is a thorny problem. International and domestic cotton and other raw materials are rising fiercely, coupled with the pressure of RMB appreciation, making domestic textile and garment enterprises profit again and again.

"Raw material has gone up very badly now, at home and abroad. Raw material Are rising. clothing The cost is also going up, which is a thorny problem. " A few days ago, Chen Lingmei, chairman of Shenzhen winner clothing, told the author that the company is the leader of China's high-end high-end women's clothing. What makes Chen Lingmei feel awkward is the rising labor cost besides raw material costs.

The author learned that, in order to alleviate the cost pressure, there are many domestic companies this year. Brand clothing They all raised the sword of "raise price", and the retail price of brand clothing has generally increased by 10%-15% at present. Some clothing companies said that the price will continue to increase in the second half of the year. Some people in the industry expect that the wholesale price of clothing products in autumn and winter will also increase by 10%-15% this year.

Rising prices have become the mainstream of this year's clothing industry. The author consulted the latest earnings and quarterly reports of several listed companies, and found that many clothing brands were making up the price this year.

In the field of sportswear, XTEP's semi annual report shows that the average selling price of footwear products has increased by 6.6%, and the average selling price of clothing products has increased by 13.9%. After the price increase, the average selling price of XTEP footwear products was 85.7 yuan, and the average selling price of clothing products was 52.5 yuan. The other two brands, Lining and Anta, also raised their prices in the first half of this year: among them, Anta reported that in the first half of this year, the average selling price (wholesale price) of Anta footwear increased by 2% to 96.9 yuan, and the price of clothing products increased by 7.1% to RMB 49.6 yuan. Li Ning Co also announced in June this year that the average retail price of footwear products increased by 7.8% in the fourth quarter of this year, and the retail price of clothing products increased by 17.9%.

In the field of casual wear, Haitong Securities research materials also show that YOUNGOR launched new products in 1-5 months this year, the average price increased by 15-16%, resulting in its clothing sales increased by 4-5%, sales volume increased by about 20%, and gross profit was more than 50%.

"Price increase" provides protection for the major garment enterprises to maintain their performance. XTEP said its overall revenue rose 22% to 2 billion yuan in the first half of the year, 2.1 percentage point to 40.7% in gross profit margin and 2.4 percentage point to 22.2% in sales in the first half of the year. Anta semi annual report also showed that the company's turnover increased by 22.6% to 3 billion 453 million yuan in the first half of the year, net profit rose 25% to RMB 760 million, gross margin increased 2.2% to 43.7%. Anta explained that one of the main reasons for the increase in turnover was the increase in average selling price and sales volume.

Behind this year's collective price increases in the garment industry is a substantial increase in raw material and labor costs. A few days ago, Chen Lingmei, chairman of Shenzhen winner Clothing Co., Ltd., in an interview with the author, pointed out that the labor cost and fabric cost of the company have increased sharply this year, and the pressure has suddenly increased.

"Just got a raise again, on average, every worker adds 200 yuan a month, now the workers' monthly salary is basically more than 2000 yuan, and still needs to eat and lodge." Chen Lingmei said that if such a level is not reached, it is difficult to retain skilled workers in Shenzhen. On the other hand, the price of raw materials has gone up very badly. "The price of imported fabrics has increased by more than 30% this year".