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Shopping Malls Sing The Prelude To The Autumn Clothing Market.

2010/8/25 20:58:00 82

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Nowadays, many shopping malls are doing summer merchandise discounts and anti season sales season. Unlike previous years, this autumn clothing market pays more attention to seasonal segmentation. "Early autumn" clothing has sung the prelude to the autumn clothing market, which has attracted customers' attention, and people's consumption mentality has been further refined. Consumption in the early autumn is gradually increasing.

A large company in Jinzhou

Clothing market

Some brands are selling at a discount rate. Many brands are low to seventy percent off, sixty percent off and half off. Many customers think that this is the best time to buy summer clothes. If they arrive at their favorite styles with their own appropriate numbers, it will make people feel overvalued.

While the summer wear is on sale, the off-season sale of winter clothing is also in progress.

I found that in a discounted and anti season sales voice, "early autumn" clothing has quietly listed, the major brand counters are "

model

Changed to "early autumn" clothing to "play the plate".

As the pitional clothing type between late autumn and summer, the early autumn clothing on the fabric is obviously thicker than that in summer. There are many short sleeves, middle sleeves or seven pairs of trousers, long sleeved dress and so on.

A customer told the author: "before the autumn, they will wear long sleeves outside the sleeves of the short sleeves. Now the eight point sleeves in the market and so on are more and more suitable for the autumn wear. Though they may be worn for a short time, they will avoid the trouble of wearing their coats, and make these beautiful women more relaxed and graceful."

A shopping mall insider, Ms. Xu said, as the saying goes, two in August dressed in disorder, the temperature in summer and autumn in Northeast China is much different. People choose to distinguish clothing from summer to autumn. However, the actual situation is that in September, it is often very hot in the daytime and cool in the morning and evening.

In the past, many people thought, "

Early autumn

"Clothing is worn for a short time and has little market space, but now many customers are paying more attention to seasonal segmentation in their dress, and are fond of" slightly early fashion "clothes with a slightly thicker style and fashion, and are willing to spend money on" early autumn "clothing.

It is in the gap of this market that many brands have introduced clothes suitable for early autumn, as a supplement to late autumn clothing, especially suitable for the clothing market in late summer and early autumn.

Her shopping malls, like other shopping malls, put on "early autumn" skirts and jackets in early August. Sales accounted for about 30% of the total clothing market, and sales volume was no weaker than that of winter clothes with a discount on summer clothing and anti season sales.

The introduction of "early autumn" clothing series helps businesses display their brand image.

Even if customers do not buy them, they will also have an impression on the brand, which will help them to buy in the future.

In the interview, the author found that unlike the discount sale of summer wear, early autumn clothing usually does not play ninety percent off.

One industry insider told me that, compared with the discount summer wear, the profit point of early autumn clothing is even higher.

It is for this reason that many garment manufacturers are optimistic about this market.