Taobao Seller Designer Brand New Business Fashion

When the mainland market began to introduce designer brand, a group of Taobao sellers who grew up on the Internet have created a world for their designer brand. Crack and silk is one of the designer brands that grew up on Taobao. The two sisters of the designer came to this store, and this year's sales will reach 100 million yuan, and successfully enter Mcglaughlin. Through the interview of this gradually branded enterprise, we hope to make more people realize the designer brand and the famous brand in online shopping.

Inspired by inspiration

Dozens of new products are put on the shelves every week, and a cooler sells more than 50 pairs and 148 yuan a day.

The online shop, which is known as the "crack silk" shop, is the main force of national style. It should be a national style that incorporates modern elements.

One of the clothes and accessories of individuality comes from the design team of the two sisters of gale and Xiaofeng.

The two "post-80s" girls also have another identity, the boss who breaks the silk.

Sister wind said, "we just love to play."

The two sisters went to Yunnan and Guizhou to collect folk songs.

Small silver ornaments, tie dyed goods and so on are very popular. Even at that time, even 200 yuan tie dye, art college students even willing to pay more than 600 yuan to buy.

It is precisely seen that a group of consumers who are equally interested in national costumes are letting the fun of the two sisters grow.

However, online shopping mall has changed their lives.

After passing the selling experience of most sellers, the gale with design skills began to try to design with her sister Xiaofeng.

Their love for national style is no longer confined to the visual sense, but rather the modernization of this simple folk art.

Just as the strong wind wrote the latest series of paper-cut costumes, this series of inspiration comes from Ku Shulan's paper-cut works that he accidentally discovered in Yandaixiejie.

The wind cutting team's paper cut clothing series, though no three-dimensional sense of paper cutting, has absorbed its strong color characteristics.

In order to cooperate with this series, young people with fresh ideas and playfulness began to prepare props for taking pictures.

At present, the design team includes 8 people.

Xiaofeng said that the 8 designers introduced various kinds of costumes more like playing games, and they were looking for creative inspiration and fun in the mentality of playing.

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Factory is not afraid of heavy burden.

"Because of the lack of workers, the designed clothes can not be processed, and we both cried in the new workshop last week."

A clear wind does not hide its weakness.

According to the gale, although some products will be processed by the foundry enterprises in the south, but the design is strong and the fabric is complex. The company will take its own processing.

Since the initial establishment of Taobao store was subject to the instability of supply, big and small wind had opened a "family workshop" and tried to do its own version and processing.

At present, the two sisters' workshop has evolved from a private house to a more than 7000 square meter factory building.

But the shortage of labor has made the factories suffer.

Despite the favorable conditions such as free training and increased treatment, half of the 300 equipment in their factory buildings are not enough to be idle.

Although management factories are a big test for big and small winds, they have no idea of lighten their burden or even go to the south to pick fabrics.

In their view, their factory can maximize the original design style, and most of the mass production mode of processing enterprises are not willing to spend time and effort for the so-called design details.

The business of big and small wind is getting bigger and bigger. Now they have become partners of Mcglaughlin.

The clothing for split silk is not only sold on Taobao, but also found on Mcglaughlin's official website.

According to the gale, we will develop a number of physical stores and expand sales channels in the future.

Designer brands encounter large-scale reality

Although not a senior entrepreneur, big or small wind is very brand concept.

Xiaofeng said that in order to prevent others from taking advantage of the "crack" trademark, she registered more than 30 products in the field of products.

In fact, big and small wind has a common goal, that is to find a few full-time managers who can play together as CEO and COO of the company.

In this way, big and small wind can play a special role and concentrate on designing.

Gale admitted that it was no longer a small team of more than 20 people, but a company of more than 200 people.

It is understood that the turnover of this year is expected to reach 100 million yuan.

At present, big and small wind is also trying to shift the track of breaking silk to the development track of regular enterprises.

In order to reduce capital investment, there was basically no inventory at the beginning. What products were designed by the designers were hung up in the shops, and they were only produced with orders.

This year, the sale of clothing has been strictly controlled.

Gale admitted that the previous mode of operation was more like a mere tinkering, not a big business.

After standardization, the company will face the problem of increasing the number and management of designers, which is the key to the success or failure of a designer's brand.

Xiaofeng said that the company has not yet discussed with venture capital institutions. In the future, if the venture capital is introduced, it is hoped that the management capability of the company will be improved, and the fund will be a secondary aspect.