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2013 Footwear Brand: Popular Among 90 Groups

2010/8/24 20:23:00 56

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In the past two years, the media have gradually placed the once 80's post-1980s generation aside, and shifted their focus to the more eccentric and alternative post-90s.

The main consumers of these middle schools and universities have become the focus of many businesses.

"Not playing online games is bound to be behind the times". This is the phrase behind 90 words.

Whether or not

Audition

Kart or World of Warcraft are the stage for spending time after 90.

Influenced by "hahan" and "haha", a large number of non mainstream families with big eyes, long eyelashes and wearing personalities appeared in the 1990s.

In 2009, the China Youth Research Center released

investigation

Data show that China is between 7 and 15 years old.

children

More than 70% of them went to the Internet at least once, resulting in the special group of "otaku" and "otaku" in the new E era.

"Otaku" or "house girl" are always shopping.

Since traditional shops are too busy to shop, it's better to buy online shopping in front of computers.

Compared with those who are "mature" or "running three", the values, aesthetics and consumption outlook of the post-90s generation are very different. These characteristics make many businesses unable to understand their minds.

These children grow up in a honeypot but groan in a lonely gesture. For them, the Internet world is even more important than the real world. Let's not talk about the impact of the Internet on the next generation.

Back to marketing, this kind of "home" group, which depends on computers, is the most troublesome thing for traditional businesses. What can you do if you don't come to your store?

The post-90s group pays more attention to spiritual enjoyment. Since most of the spiritual enjoyment of these people comes from the Internet, businesses should make good use of Internet products according to their own characteristics of commodities, and carry out joint marketing with popular websites. Joint promotions will become a weapon for conquering the new generation in the future.

If you want to get a good impression after 90, do not let them "move", but to give them "excitement".

After 90 years, more attention to consumption can experience "very" and "unusual" feeling.

They must be able to make them feel new, strange and strange to interest them.

Taking the shoe net, its official website is specially prepared for a variety of interesting activities such as one dollar shooting, guess price and gift giving, which is more effective for the picky post-90s.

Recently, the "2013" brand shoes, which are the national agents of the shoe net, are on the shoe line. This is a brand that focuses on the management of casual lovers' shoes. The brand name is taken from the homophone of "love your life" and is closer to the way that modern young people express their love naked.

"2013" takes on the mission of love, pursues the trend of individuality, and makes fashionable and stylish brand products. It intends to show the love through the brand completely, let the love be good and let the love shine, and the brand enhances the value with the help of the power of love, so that love can be sublimated with the dissemination of the brand, so that the brand and love will complement each other.

The launch of "2013" has been praised by the 90 families. They want this kind of fashion.

Fashion is the embodiment of taste, fashion is the pursuit of individuality.

In this era of rapid change, no one wants to be conservative, no one wants to lag behind.

Fashion represents a new trend, representing beautiful things, which can attract the attention and resonance of target consumer groups.