Decathlon, France Outdoor Brand

The group is involved in two major areas, the creator of global sporting goods and the founder of brand, as well as a sporting goods retailer.

The group integrates R & D, design, brand, production, logistics and sales.

The group has second largest product design and R & D centers in France, with 63 R & D personnel, 8 internal laboratories and 40 laboratory partners, and has launched 150 new projects and 3500 new products every year.

In 2009, a number of self interested brand products were awarded top international industrial design awards, of which 4 products were specially obtained.

Since 1986, the group has developed its own brand design and production for all sports enthusiasts, from beginner to professional athletes.

Decathlon currently has 16 own passion brands. Each brand is classified by different sports events, including mountain sports, water sports, bicycles and roller skateboarding, racket and golf, fitness, natural sports and team sports.

As a retailer, the concept of Decathlon is to bring all sports products together.

Our shopping area is divided into 40008000 and 12000 square meters, with an average of 35000 product categories in each shopping mall.

Self help shopping is fast and convenient.

The sales team loves sports and is good at sports, and can provide customers with professional services (repair, assembly, leasing, etc.).

Decathlon entered China in 1992 and began to purchase and produce sports products.

By 2009, the company has established production branches in ten cities or regions such as Shanghai, Shenzhen, Guangzhou, Tianjin and Taiwan, China.

At present, Decathlon has 23 concept stores in China, 5 in Beijing, 6 in Shanghai, 2 in Shenzhen, 2 in Dalian, and others in Dalian, Qingdao, Nanjing, Hangzhou, Wuxi, Chengdu, Chengdu and Chengdu.

The shopping area is 4000 square meters, providing sports products including 65 sports items. All products are classified according to their sports types. They are both Decathlon's own brand products and other related international brand products.

Like all the shopping malls around the world, Decathlon strives to provide the lowest price but superior quality products for all sports loving customers. At the same time, the store regularly organizes activities such as sports shows and introductions, so that all customers have the opportunity to understand, try and enjoy the pleasure of different sports.

We hope to achieve the goal of Decathlon by providing the best quality and lowest price passion brand products in the store: let the most extensive people share sports desire with sports desire.