One Horse Dress Plaza: Upgrading And Upgrading Of "One Horse"

One horse dress is flowing with flowers.

Birth International

One horse Fashion Plaza opened in October 2007.

At the beginning stage, the financial crisis in 2008 had a great impact on Ma.

At that time, the overall profits of the garment industry were meager.

"In the popular sentence, it is not good at time."

Ma Li, assistant general manager of one horse, said.

The goal of creating a high-end international trading platform has just been released and is facing severe market challenges.

When the horse was born, it was faced with market problems such as rising labor costs, substantial increase in fabric accessories, difficulties in product sales, and so on.

At the same time, the competition in the whole garment market is becoming increasingly fierce. The emerging market of the same type is increasing constantly, and the imitation among different markets is also following.

Whether it is the overall market environment or the small family of clothing industry, it is extremely unsuitable for the growth of the one horse clothing wholesale Plaza.

Although one horse dress is located in the core area of Liuhua business circle, adjacent to Guangzhou Railway Station, Guangzhou bus terminal, subway station and other important pport hub, and gathered in Guangdong, and even Fujian, Zhejiang, Hunan, Liaoning and other wholesale clothing retailers, but the early opening of the difficulties in the unexpected Market situation is more difficult.

Especially

It is in this market environment that one horse grows stubbornly.

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One horse makes use of its unique advantages of its own venues to set up a special baggage and Parcel Express Center to provide professional consignment services for cargo logistics and pportation.

To tide over difficulties with businessmen

"We should not only introduce businesses, but also make them do business. This is our consistent business objective."

Ma Li said.

Facing the great difficulties, the first horse has just insisted on the principle of business as the core.

One horse has targeted the great efforts to support businesses, and this move has also been supported by businesses.

At the beginning of the opening stage, the original position and planning of one horse were mainly based on the management of clothing.

But the operation of homogenization has lost market competitiveness in the face of severe market environment.

So the newly opened one horse began to reform and pform the negative direction in 2008.

Differentiated management has become the main direction of reform.

This decision means that all of the former merchants must turn over the shops and then re invite them.

"At the beginning, many merchants did not understand this decision, but in the end, we got the approval of the overwhelming majority of merchants through consultation, and soon completed a negative pformation."

Ma Li introduced.

"During the pition period, there were not many people on the negative floor, but after several years of operation, we found that the direction of the reform was correct. The differentiated operation made up the market vacancy and vicious competition caused by the single garment business. We are very pleased to see a good sales performance at the moment, which is also achieved in the understanding and support of the businessmen."

He Weiqiang, general manager of one horse, briefed our reporter.

In addition to a negative pformation, one horse has made more efforts in the face of a difficult market environment.

In 2008, Mr Ma stepped up publicity efforts and put advertisements on various media to help businesses publicize.

Annual spring, summer, autumn and winter orders will be held, and with the influence of Liuhua clothing festival, to enhance the market influence of the horse.

In the competition of the major garment markets around the world, one horse has used its own unique advantages of the site, the special luggage express center, to provide the professional consignment service for cargo logistics and pportation, and has now opened the luggage consignment and cargo consignment business in Guangzhou.

The other large clothing wholesale Plaza, which is located in Liuhua business district, is not provided with this service because of limited site. This has become an advantage item of the wholesale clothing Plaza.

This business improves the efficiency of pportation, speeds up the circulation of goods, shortens the time of goods in pit, and gives full play to the efficiency of pport equipment, so as to maximize the interests of customers.

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Guangdong, and even Fujian, Zhejiang, Hunan, Liaoning and other provinces wholesale clothing retailers gathered here.

Fashion pilotage business upgrade

From 2008 to 2009, the Malaysia clothing wholesale Plaza, which has survived the international financial crisis, began its business upgrading journey.

The clothing industry is a fashion industry. Only when walking in the forefront of the market, keeping up with fashion vane and adapting to market development can we become evergreen trees in the market. Therefore, after the international financial crisis has sharpened, the horse that has taken a firm foothold has been upgrading.

Ma Li introduced that in the first half of 2009, one horse began planning to pform the remaining golden section on the first floor into a European and Japanese style street and then put it into practice.

Once the new upgrade was introduced, the market responded strongly. Many markets began to imitate the practice of one horse clothing wholesale Plaza. Now, the European and American, Korean and Japanese style clothing monopolized area has spread all over Guangzhou's major clothing wholesale markets.

In the competition with the numerous wholesale clothing markets, the men's clothing of the one horse clothing wholesale Plaza has emerged from the market and has become one of the top men's wholesale brands in Liuhua business circle.

In this case, Yi Ma decided to expand the business scale of men's wear. In addition to the original 7, 8 and 9 layers of men's wear, the 6 floor was being rebuilt in recent years.

This reform is in line with the fashion trend of men's wear market to business and leisure style, and provides a new market space for the sustainable development of the menswear market.

"Men's clothing from 7 to 9 floors is mainly made up of T-shirts, jeans and professional wear. Now the 6 men's business casual men's clothing that is about to open has made up for the shortage of the current wholesale clothing Plaza, and the men's wear is dominated by big brands. This will also promote the upgrading of the whole men's wear market."

Ma Li said.

It is a consistent goal of the Malaysia apparel wholesale market to create high-quality high-end international trading platform.

For the sake of international development, one horse is actively building a platform for foreign exchanges and increasing foreign cooperation.

Ma Li introduced: "we held a docking meeting between local businesses and Japanese business groups, and also organized more than 40 South Korean clothing enterprises to come to Malaysia, where the two sides have conducted good exchanges and reached a cooperation intention."

One horse dress Plaza positioning high-end boutique, to create an international trading platform.

Vigorously develop core businesses

At the beginning of the formation of the Liuhua business circle, the trend of competition has been presented.

Looking around the Liuhua business circle, the elder brother of white horse, cotton and other clothing wholesale market starts early and has a large scale.

Therefore, as a rising star, one horse has to go a long way to become a leader in the market.

During the past few years, many of the garment enterprises in the small workshops have developed to the stage of enterprise operation.

The pformation and upgrading of the entire garment industry is accelerating.

Under the guidance of industrial upgrading, one horse has begun to pform.

"We are now trying to recruit some brand customers to enter and launch new initiatives in business.

At the same time, we strongly support merchants and follow closely the market trend.

Now, in our shopping malls, some enterprises' fabrics and styles have been operated and chosen according to international standards. Many enterprises have realized the integrated operation of fabric production and marketing. Now we also hope to recruit more customers who have their own brands and have the ability of production, marketing promotion and brand operation.

According to reporters, in May this year, brand men's "horse king family" officially entered the Malaysia clothing wholesale market.

"Horse king family" avant-garde fashion men's clothing combined with the market influence and potential of the one horse clothing wholesale Plaza will promote the overall improvement of the men's clothing pattern.

According to relevant experts, with the development of large emerging markets such as Ma, the competition between garment wholesale market of Liuhua clothing trade circle is becoming more and more intense. In the pition period of garment industry, how to stand out from the competition has become the problem that every market of Liuhua clothing trade circle should face.

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The competitiveness of Guangdong's garment industry is ahead of the country. The opportunity and space for market development are enormous at this time of pformation and upgrading.

Such a market environment provides a broad space for the development of the new clothing market, such as Ma and other new growth.

In the view of general manager He Weiqiang, seize the important development opportunities in the pition period, it is not impossible for the "one horse" to take the lead and lead the Liuhua business circle.