Mitsui'S Main Products Are High-Density Autumn And Winter Fabrics.
Mitsui products
Techno Products recently launched the outdoor high-density fabric called "PERTEX 163" for the autumn and winter of 2010/2011.
PERTEX has maintained relatively strong sales growth in Europe, America and Japan in 2009, a growth rate of nearly 50% compared with the previous year.
In addition to using polyester and nylon blended fabrics, "PERTEX 163" has added 100% cotton for jacket and other high density using natural fibers.
Fabric
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Komatsuhara, Minister of functional fabric business department, said, "PERTEX 163 is more fashionable than original PERTEX, and this is also the company's positioning for new products."
Since the beginning of last season, the company has already launched some products, and domestic large fashion brands and apparel enterprises have already ordered part of the 2010/2011 autumn and winter ordering conference.
Some overseas outdoor products brands also partly chose this new fabric.
The company said it would actively promote the marketing and promotion of the brand by actively promoting POP advertising and other means in retail stores.
PERTEX is the fabric brand introduced by the company from England in 2005. It has been introduced from fabric material research and development to brand building, production technology and so on.
Since its listing in Japan, sales have doubled 6 times so far.
20 the thin and high-density fabrics below Daniel account for 70% of the total production.
90% of the order is from abroad, and is currently in Japan.
Casual wear
The market is growing steadily.
While maintaining the existing highly functional brand image, it is the company's development strategy by integrating into the casual wear market and further expanding its market share.
The company believes that the characteristics of these products are in line with the requirements of fashion elements in recent years, so it is believed that the sales performance in 2010 will increase by 30%~40%.
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