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2011&Nbsp; Spring And Summer New Products Conference And Product Exhibition Held Ceremoniously

2010/8/21 13:07:00 75

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On August 17th -19, the 2011 spring and summer new products conference and exhibition will be held, and nearly 3000 agents and franchisees from 26 regions of China will be gathered together. This order will be based on the theme of "ambition and strength", which vividly interprets the determination of noble birds to make great progress.

Guirenniao

In his speech, Lin Tianfu, chairman of the company, briefly analyzed the development trend of the international and domestic environment and industries, focused on the development goals and direction of the company in 2011, and encouraged everyone to work hard and strive for greater development. At the meeting, relevant officials of Yuen yuan also introduced the 2011 brand strategy, marketing strategy, service mode, sales policy and characteristics of 2011 spring and summer shoes and clothing products.

This order site is divided into living hall,

City Hall

The five major sections of the comprehensive training hall, the accessories hall and the net run Pavilion show 660 new products in the 19 different series of spring and summer in 2011. The new performance products, such as "smart and portable" and "super elastic glue comfortable", are popular, such as "comfortable technology in the middle of the bottom of the elastic rubber sole", "body swinging shoes" and "body shaping shoes".

Clothing is mainly reflected in the use of patterns and colors.

style

Mainly around the BOLD contrast application of color, natural environmental protection elements, geometric space level sense of the three major themes, and footwear is in line with "reduce sports injuries, improve the comfort of wear, promote sports fun" research and development core.

In addition to being light, smart, comfortable and breathable, the style and style of the product are also designed with the concept of sports happy brand, combining the new technology and new technology to improve product performance, and subdividing the products into the theme of the city.

In addition, the ninth generation terminal image "simulation shop", which has attracted much attention, is also making a brilliant appearance during the order meeting.

The new generation of image shop aims to break the boundaries of traditional sports brands and innovate in terms of concepts. With a distinct theme, it gives consumers visual impact and psychological impact. The overall appearance is introduced into the natural concept of "bird's nest". The door combines the elements of grain and bamboo and wood. It combines traditional culture, low carbon demand and "sport happiness" concept, and extends the brand connotation. This is an important means to achieve brand differentiation operation, and its planning area requires more than 120 square meters.

The specific improvement plan is expected to enter the market promotion stage in October this year after consulting with the franchisees.

The order will be unprecedented and there will be good news from the scene, under the new blueprint of "Happy Sports".

Dealers are showing great enthusiasm.

The amount of orders has increased considerably compared with the same period last year, which fired the first shot of marketing in 2011, which laid a solid foundation for achieving the overall strategic objectives of the company next year.