Zhong Binxian: Ending The 114 Year Patriarchal Myth Of AVON

Zhong Binxian was born in 1959 in a family of middle-class immigrants in the eastern Canadian city of Toronto. Her father was an architect born in Hongkong, and her mother was a chemical engineer born in Shanghai. She was educated strictly from childhood.

At the age of 20, he graduated from Princeton University and received an excellent degree in English literature.

He went to work in Bloomington department store and was fully responsible for the company when he was 32 years old.

Women who broke the ceiling

It has a history of 118 years.

In November 1999, Avon Co's sales and profits fell sharply in the fourth quarter, resulting in a sharp decline in sales and profits.

In fact, ceilings that restrict women's rise in various industries have always existed.

10 years ago, none of the Fortune 500 companies were women.

But in Avon Co, he became the one who broke the ceiling.

Today, 6 of AVON's 11 board members are women.

AVON has also gone to glory in these women's hands. The company has been appraised as "the most valuable brand in the world" by BusinessWeek for many years.

Radiant attractive women

Jack Welch once praised Zhong Junxian as "radiant and outstanding female CEO". She created a commercial miracle by virtue of her feminine charm.

When Mr. Chung first became a AVON CEO, his father was worried that the way to cultivate filial piety would prevent her from competing with others in an aggressive and merciless business circle in the United States.

But in fact, in the fierce commercial battle, Zhong Junxian was not knocked down by her opponent, but instead, she was "soft" in the hearts of many consumers.

She regards caring women as the criterion of enterprise, and defines AVON as "a company that understands women better than women". This female leader finally leads AVON to the top 500 enterprises in the United States, and develops marketing antennae in 143 countries around the world, and the annual sales volume will exceed 7 billion dollars.

Because almost 100% of the women are women, AVON has achieved a "women's army". Half of the board members are women. 78% of the members of AVON (China) are women and 75% of female executives.

In fact, the meticulous and caring women and the gentle and courteous tradition of traditional culture are being infiltrated into AVON's corporate culture.

In the eyes of Jung Jung, the rise of women's leaders is driven by pressure. "No one thinks we can do that, which inspires us to work hard to prove that their judgment is wrong.

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A tender woman with dreams

"I have a dream.

My dream is to bring a new experience to women around the world to help them change their lives.

Whenever a woman opens a AVON product store, we are helping her realize her dream of starting a business.

"Zhong Junxian once said with passion.

However, dreams can only be achieved through hard work.

When she first entered the business world, she was not optimistic by her father. She was worried that the traditional Chinese education would make her aggressive American CEO circles lose. Women could easily feel despair in their work and life.

Out of concern about her daughter's business prospects, her father wrote her a very long letter.

The letter reads: "remember that successful Chinese people are different from others.

All things must be done best; be an outstanding mother who is willing to give up her happiness for the sake of nurturing children; be generous, fair, tolerant, share your culture with others, and enthusiastically learn the culture of others.

But in addition, remember to stay away from arrogance and self praise; maintain etiquette, tolerance, understanding and compassion for others; and most importantly, resolve your anger and grief, instead of suppressing them, instead of turning them into helpful and positive emotions.

In a hypocritical age and environment, you have a precious Chinese cultural tradition, and we are proud to deliver her to you.

Whenever a difficulty or despair arises, she often opens the drawer to keep her mood as smooth as possible, and then read the letter in a soft voice, then she will be full of confidence again.

Looking back on his career, Chung believes that there are some very specific factors that determine who will become leaders.

Among the traits of leadership, the most important is persistence and dreams.

"I think the most important quality that a good CEO should have is perseverance and perseverance.

That's what I inherited from my Chinese lineage.

Hard work is also important.

The strength I learned from my parents helped me at this time.

Never say defeat, fail again.