Outdoor Expert Columbia --Columbia

The name of Columbia originated from Columbia River, Potter Lanzhou, USA. It was rooted in Oregon in 1938. It often rains here, so early Columbia began to produce raincoats and rain caps.

In the 1964-1970 year, the husband Neal of the current chairman of the board of directors, Gertrude Boyle, officially became the group leader. But in 1970, Neal died of heart disease, and the housewife's Gertrude Boyle took the lead.

With Gertrude's bone strength and determination, the dying of Columbia Sportswear will eventually turn into a profit, plus the brand development concept of "perseverance, unyielding and challenge." and personally endorse the Columbia advertising image, fully showing the brand nature of perseverance, perseverance and challenge. The public calls her "Ma Boyle" not only the mother of the 3 children, but also the "mother Boyle".

In 1982, Columbia first proposed the new concept of Interchange System three in one, and successfully created a multifunctional outdoor jacket that can be replaced and replaced.

This brand new design concept is not only recognized by the industry, but also a turning point in the great leap forward of Columbia, and almost all outdoor brands subsequently adopted this design.

In 1984, Columbia set a record of $12 million 900 thousand in turnover. In the same year, Gertrude Boyle, chairman of the board of directors, began to serve as product spokesperson.

In 1989, Columbia became the leader of the United States.

From 1991 to 2003, Columbia developed waterproof, breathable and breathable patented fabric Omni-Tech Omni-Tech, which became the second largest breathable waterproofing material in the world.

Columbia's business has been expanding, and it has been listed on NASDAQ in 1998. So far, its turnover has exceeded 774 million US dollars, and its users all over the world.

In the future, Columbia will continue to use patented windproof, waterproof and breathable fabric Omni-Tech Omni-Tech and Omni-Dry Omni-Dry quick drying fabrics, combined with unique design such as omnidirectional hand sleeve and three in one System System, to create a series of outdoor products of "quality beyond test".

Eco Challenge is the world's most famous and challenging.

Today, Columbia is the leading ski clothing manufacturer in the United States, and its products extend to various fields and enjoy high reputation in clothing and shoes.