Shanghai Hongqiao Garment And Apparel Export Innovation Base Was Set Up

Shanghai

The Hongqiao garment and apparel export innovation base was unveiled on the 17 day.

Clothing and accessories

The export innovation base aims to guide enterprises in the base to establish a public service platform through policy encouragement, enhance the ability of product design, proofing, exhibition and testing, and further extend the value chain of foreign trade.

Traditional export

Merchandise ranks second only to IT products.

In 2009, Shanghai's textile and apparel exports totaled 15 billion 266 million US dollars, accounting for 10.76% of the total export volume of the city.

However, with the increase of business cost in Shanghai, the original profit margins of textile enterprises with OEM (OEM) as the main mode of development are becoming smaller and smaller, forcing enterprises to extend to the industrial chain dominated by design and manufacture (ODM) and private brand production (OBM).

At the same time, with the refinement of international division of labor, in the international trade of textile and apparel, foreign customers pay more and more attention to the manufacturing and R & D design capabilities of exporters, requiring exporters to have certain design capabilities and fast proofing capabilities.