Store Management: Four Aspects Of "People, Money, Things And Things"

Statistics show that the share of China's domestic market will continue to grow rapidly in the next few years. For every local brand that wants to become bigger and stronger, whether it can sell well in the domestic market will become the key to the success of its own development.

But it is also in the financial crisis environment, the domestic consumer psychology is becoming increasingly rational, it is difficult for businesses to simply let consumers take out their wallets through the crazy discount.

Therefore, how to make use of the existing terminal channels to attract more customers' consumption has become the most concerned topic of many brands.

Really want to create more effective profits at the terminal.

From the composition of store management, it can be roughly divided into four aspects: "people, money, things and things".

If we can get effective management allocation in these four aspects, then the operation of the shops will be improved to a certain extent.

"People" is the most important in these four aspects, because the main body of activities in every shop is the salesperson who works there.

If we can succeed in personnel management and enable the store to have a team that can work together, the operation of the whole store will naturally get twice the result with half the effort.

Jin Yuan, manager of the company's flagship store in Yansha, Beijing, has made a clear division of work for the shopping guide. Wang Xueshuang

In addition to shops, including LaClover, love, love beauty, love men, and other brands have full-time guidance shopping for sale, Wang Xueshuang also sent special person to manage goods and warehouses, responsible for replenishment and cash collection.

At the same time, all employees in the shop should submit a job analysis every week.

Such a clear division of labor, on the one hand, ensures that the store can achieve 100% accounts in monthly inventory. On the other hand, it also clarifies the responsibilities of each shopping guide, so that the reward and punishment mechanism is more open and pparent.

Jin Yuan, the shop manager of Yansha store in Beijing, told shoppers to take their duties: some of the shopping guide personalities were publicized, so that she could do some management; some of the shopping guide personalities were introverted and careful, so that she could do more detailed work; some of the shopping guide had more ideas on display, so that Jin Yuan could be a small assistant on display.

She believes that only people do their best to make the work in the store most efficient.

Store management

For the "wealth", besides the financial management and sales records of shops, the most important thing is goods.

Li Miao, manager of SOGO store in Beijing, has set a specific sales task for every guide, and has also strictly stipulated the order and order of the shopping guide in the sales process.

In the shop lobby, there are A channels and B bits in each of the two passageways. If there are 2 shopping guides in the store, whenever customers enter the shop, no matter which channel they take, the shopping guide at A has priority in reception. At this time, B shopping guide cannot be moved.

When A shopping guide is received and started to serve, the B shopping guide can be filled to A.

When the original A position is completed, the customer must stand at B.

By analogy, two shopping guides will be replaced by rotation system, so that they can effectively avoid each other.

There are 4 shopping guides in Beijing Beichen shopping center, and Yang Jianhua, the manager, arranges 2 in the morning and evening classes.

If there is a downturn in sales for a certain period of time, Yang Jianhua will pfer a late shift guide to the morning shift to exchange the staffing of the two shifts.

Because 2 shopping guides work together for a long time, it is easy to form a fixed mode, and it is easy to produce burnout and lack of motivation. Therefore, changing partners can produce vitality and freshness and improve sales efficiency.