Kama Clothing: Mystery Customer Survey Costs About 200 Thousand Per Year.

Marketing elite

The brilliant idea is repeated, and eight immortals cross the sea.

Among them, the "mysterious customer" method, which employs ordinary consumers to secretly accept services or actual consumption, then score or evaluate, is regarded as "first class business secrets" by the CEOs.

Kentucky Fried Chicken

There are more than 9900 chain stores in more than 60 countries around the world.

However, how can a KFC International Company believe that its branches can "follow the rules" after 10000 miles away? Once, Shanghai KFC limited received three international companies' identification books, and the quality of the work of the Bund fast food restaurants was assessed by three times, 83, 85 and 88 respectively.

The foreign managers in the company are staggering. What are the three scores? Originally, Kentucky International hired and trained a group of people to pretend customers and secretly enter the shop for examination scores.

These mysterious customers have no shadow, no trace, and no time rules. This makes the manager and employees of the fast food restaurant feel a certain pressure at all times, and do not dare to slack off.

Kama

During the growth period, there were no large-scale advertising campaigns, no celebrity endorsements, and even no professional exhibitions, but this did not affect peers' attention to its growth speed, but also made their peers eager to understand its secret of success.

On one occasion, Mr. kamar's brand consultant, while training other clothing brands, a brand executive told him directly: "just tell me what karma is doing."