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Can Enterprises Understand The "Dividends" Behind Social Responsibility?

2010/8/17 10:02:00 75

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From 2005, the China Textile Industry Association launched the social responsibility management system CSC9000T. By 2009, 10 enterprises in the industry were promoted to jointly publish the social responsibility report. In the past five years, the China Textile Industry Association has been promoting the corporate social responsibility in an orderly way.

At the same time, a large number of textile and garment enterprises are actively involved in the construction of social responsibility, and this behavior has brought a continuous positive effect to the development of enterprises.

Because rational and sensible enterprises can discern "dividends" behind the performance of social responsibility.

The strategic driving force of responsibility management

Social responsibility originally involves the issue of enterprise moral level, and thus pformed into the issue of improving enterprise efficiency and changing management mode.

Strategic control at the industry level

Xu Kunyuan, vice president of China Textile Industry Association, once pointed out that social responsibility is an important part of the competitiveness of the industry.

China Textile Industry Association will actively promote the implementation of social responsibility and management system in the whole industry, promote the management and development with social responsibility, and create a sustainable development platform for industry innovation, so as to help enterprises continuously enhance their core competitiveness.

That is to say, for today's goal of sustainable development, social responsibility has become a compulsory course for enterprises, rather than a "choice of answers".

In fact, looking at the development of social responsibility from a global perspective is only 20 years short.

In the early 1990s, when the Levis sweatshop incident was exposed by the media, Levis brand suffered a great deal at a time.

In order to save the public image and enable the brand to continue to develop, Levis formulated the first company production code.

NIKE said in its social responsibility report released in 2005 that a special team will be set up to ensure that the supplier's income, working hours and working conditions meet the requirements.

NIKE had been publicly boycotted for ignoring corporate social responsibility.

The above facts are strong evidence for the relationship between social responsibility and sustainable development.

2009/2010 annual report on China's textile and garment industry social responsibility (hereinafter referred to as the annual report on social responsibility) solemnly wrote: no matter whether there is a real difference in responsibility, no one will deny that sustainable development is the common responsibility of all countries, all industries, all enterprises and even all individuals.

From the reality of the textile and garment industry, international buyers

Order

The basic driving force of social responsibility was linked to social responsibility requirements.

However, with the improvement of domestic sales ratio and the adjustment of industrial structure and industrial pfer after the financial crisis in 2009, the growth of industry output and investment was gradually digested by the domestic market demand. In the past, the driving force of passive social responsibility began to gradually turn to the initiative with the industry policy and industry guidance.

For example, printing and dyeing enterprises can reduce the environmental costs of enterprises by obtaining energy saving and emission reduction technologies to gain market access.

Therefore, the strategic pformation of social responsibility has become an important factor in the polarization of enterprise benefits.

In addition, the industry advantage enterprises can continuously control the potential of the internal social responsibility management, so that the cost of the enterprises can be well controlled.

Based on this, the annual report on social responsibility suggests that industries and enterprises must take the initiative to seize the historical opportunities and strengthen their corporate social responsibility strategy and management capabilities before they can get room for sustainable development in the future.

Conscious choice of enterprise development

It seems that from the industry level, the value of social responsibility for sustainable development is unnecessary.

Then, what is the enterprise's thinking consciousness in this respect?

Changzhou

Xu Rong knitting

Huang Zhuang, chairman of the printing and dyeing company, said that since Taiwan's investment in the mainland, Xu Rong Group has attached great importance to the construction of social responsibility.

When the dyeing and finishing project was set up in Changzhou, Huang Zhuang Fang almost unambiguously agreed to the Changzhou government's "no coal burning" requirement, which undoubtedly increased the company's operating costs.

She said that the reason why such a social responsibility is so important is the demand from internationally renowned brands such as Adidas. "Now the demand for international brands in terms of human rights is very high, mainly because they consider the establishment of a world brand image.

If I disregard social responsibility now, I am a sweatshop. Not only will I get into a lawsuit, but it will also damage the image of the company. My customers will not cooperate with me anymore.

She said.

It is easy to capture such information from the conversation of Huang Zhuang Fang Rong. Although there must be profit consideration in the operation of enterprises, enterprises should attach importance to a comprehensive sustainable development capability rather than a simple, temporary low-cost operation.

In the conversation with reporters, she was very indignant to mention such a thing: three years ago, a large dyeing and finishing plant in Guangdong unexpectedly stole sewage into the sea.

"Such behaviour is undesirable.

If we all take the low price competition and illegal competition, there is no tomorrow. "

This view coincides with Xu Rongfang, general manager of Jiangsu Dan Mao Textile Co., Ltd.

Xu Rongfang believes that sewage treatment is a good thing for all ages.

Therefore, sewage treatment is one of the means for the company to fulfill its social responsibilities. It is not the requirements of the environmental protection department, but the company's own requirements.

It is understood that the company is currently the only environment-friendly enterprise in Jiangsu.

"In addition, whoever takes the lead in fulfilling social responsibility will enjoy preferential treatment for improving the competitiveness of enterprises.

If the enterprise does not have a standardized responsibility system, it will withdraw from the market sooner or later.

Xu Rongfang further said.

In the interview, all the interviewed enterprises indicated that with the pformation and upgrading of the industry, enterprises should continue to develop as one of the measures to enhance the core competitiveness of enterprises. The construction of social responsibility is a fundamental choice that can not be evaded. This is actually a kind of advance investment for the future development of enterprises.

In this way, the problem of social responsibility originally involves the moral level of enterprises, and thus pformed into the issue of improving the efficiency of enterprises and changing the management mode.

As deputy director of the social responsibility Office of China Textile Industry Association

Yan Yan

It is said that the China Textile Industry Association calls on industry enterprises to do CSC9000T, which is to integrate the elements of social responsibility into daily management.

What is the equilibrium cost? {page_break}

There is a cost for enterprises to carry out social responsibility, which depends on how to balance the current cost and long-term interests.

Seeking balanced technological input

Enterprises must pay considerable manpower, material and financial resources to promote social responsibility construction, which is absolutely a great expense for enterprises.

Chen Shujin, vice president of China Textile Industry Association, also pointed out that there is a cost for enterprises to carry out social responsibility, which depends on how to balance the current cost and long-term interests.

Quanzhou Haitian material Polytron Technologies Inc was one of the first batch of enterprises to participate in the social responsibility report last year, and continues to participate this year.

Wang Qiming, chairman of the company, admitted to reporters that carrying out social responsibility has increased the cost of enterprises, because environmental investment and construction of harmonious labor relations will involve cost growth.

"How to find a balance between the relative increase in production costs and the promotion of social responsibility?" is what Wang Qiming has been thinking about.

According to him, in order to find this balance, Haitian has made great efforts in scientific research, product innovation and so on.

For example, the bio based materials developed by the company with the US DuPont Co are polymers made from renewable resources such as corn and sugar, which can be made into high-performance fibers and fabrics, and are widely used in sportswear, bathing suits, garments and other fields.

It is understood that the same output of polymer and petrochemical raw materials based nylon polymer, the former in the manufacturing process than the latter consumption of less than 30% of the energy and emissions of less than 60% of carbon dioxide gas.

Although similar R & D investment is very large in the early stage, because Haitian has independent intellectual property rights, it can use other methods to share the cost and give the market an acceptable price.

"Although we will invest more in developing high-tech new products, their added value is high, and their market prospects are very good."

Wang Qiming said.

According to him, in the aspect of energy conservation and emission reduction, Haitian adopted special measures for recycling and recycling paper tubes.

This measure will restore the function of the damaged paper tube by manual tape packing, and reuse it, and effectively reduce the loss of the paper tube.

In 2009, the loss per ton of paper products was reduced by 8.6%, and the total cost saved was over 7 yuan.

"Last year, we invested more than 4 thousand yuan to replace the new equipment. Although this is not a small investment, it is environmentally friendly and reduces energy consumption.

Overall, the cost is down. "

Huang Zhuang Rong also said that although the "no coal burning" initiative greatly increased the cost, but she would consider from the perspective of product innovation to get a new growth point of interest.

For example, in 2009, the company adopted the technology of "environmental protection and cool fabric dyeing and finishing" to develop environmentally friendly products with complete colors.

The garments made of this fabric have also become the licensed products of 2010 World Expo, Shanghai.

Humanistic care behind benefits

Tai Jin garment factory (Huizhou) Co., Ltd. is also the second time this year to participate in the social responsibility report.

According to Ye Zhiwei, deputy director of the quality system management department of the company, "big Chin" introduced CSC9000T in 2007 and began to do social responsibility work. It was found that the workers in the factory generally worked longer hours, but wages were lower than those in other industries.

Therefore, the company has made positive efforts in terms of employee rights and interests.

So far, the working hours of the company have been reduced a lot, and there is no guarantee of overtime.

In 2009, the expenditure of "Da Jin" on the remuneration and welfare of workers increased by more than 11%, but its annual production capacity increased by 17.5%.

"After 2008 or 2009 years of summarization, the working hours of our employees have decreased and incomes have increased.

But the company's output and sales have not decreased, but increased.

More importantly, the company also gets some benefits to offset some of the cost growth.

On the whole, "Da Jin" has done well in the two aspects of improving internal management and improving production efficiency, and effectively reducing the cost.

Ye Zhiwei told reporters.

In addition, Huang Zhuang Fang said that due to his long efforts in social responsibility, he also brought a number of customers to the company.

Last year, Huang Zhuang Rong participated in the October Shanghai exhibition. A Dutch saw the CSR (Corporate social responsibility, corporate social responsibility) appeal on the display board of "Xu Rong". At that time, he said to Huang Zhuang Fang, "we are looking for enterprises that attach importance to social responsibility."

Later, the Dutchman became Le Xurong's client and maintained business contacts.

In addition, according to Huang Zhuang Fang Rong, "Xu Rong" invested a factory in Vietnam, and its sewage can handle 70% by itself.

"When the buyers saw me deal with the sewage, they were very moved, and they were willing to spend more money to buy products with me," she said.

It seems that in the construction of social responsibility, "Xu Rong" has paid a higher cost, but it has won the trust, respect and lasting business contacts between customers.

Who can say that this is not a cost-effective business?

Entrepreneur message book

Our goods sell to the US and Europe.

China's CSC9000T audit is more stringent than foreign certification.

China has 1 billion 300 million such a large market and must be certified by China. This is the way China should go.

At the same time, we must establish our own standard system so that they can cooperate with us.

- Huang Zhuangfangrong, chairman of Changzhou Xu Rong knitting and dyeing Co., Ltd.

Our company has set up a human rights office to protect the rights and interests of employees, standardize personnel management, supervise and implement the employment system according to the certification of occupational health management system, and standardize the implementation of the company according to the requirements of factory inspection.

Daly, deputy general manager of Zhejiang silk (Zhejiang) Co., Ltd.

The advantage of the color spinning industry is obvious, mainly in its environmental performance.

Compared with traditional dyed fabric and printing and dyeing, color spinning products can produce colored products with only 1/3 of silk fiber. Its water-saving and emission reduction effect is very obvious, and the whole energy saving and emission reduction is over 50%.

- Sheng Yongyue, chairman of the board of supervisors of Hua Fu color spinning Limited by Share Ltd

Domestic demand is growing, and the obvious problems of new start-up and new investment are much fewer than before.

After all, the textile industry, especially for dyeing and finishing, has a higher threshold for environmental protection.

Wang Qiming, chairman of Quanzhou Haitian material Polytron Technologies Inc