Lining Will Nugget Children's Clothing Market After Adidas.

Headache for many sporting goods manufacturers Children's wear market Now is beyond. Adidas After Lining's next big business!

The progress of China's local sporting goods manufacturers is obvious. Lining Limited companies surpass Adidas to regain the Chinese market runner up, which is a clear example. In addition, there is another encouraging change. These local challengers are reconsidering the allocation of combat capability, planning the market from simple sports classification, focusing on the products of producers, and evolving to begin to focus on consumer segments - consumer centric. For example, the female market, and the recently popular children's sports equipment market.

In April this year, Lining's first KIDS children's clothing store opened in Beijing, and the business mode was to authorize a local children's clothing manufacturer, Mr. grant rentie, to use its brand to take full responsibility for the overall market operation from R & D, production to sales. Previously, Anta and 31st degree have launched their children's clothing series. The business opportunities that Lining saw is that although Nike and Adidas introduced children's clothing products in China in 2001 and 2002, the market did not reach the desired scale.

A simple business wisdom is to provide a business solution for a huge but difficult market to solve problems. At present, there are more than 300 million children under 14 years of age in China, of which 100 million are urban. As China has entered the peak of fertility since 2005, the population of children in the future may double. However, this market has been in the primary stage for a long time. "Fewer brands are able to call names, and even the top three leading brands do not have a market share of more than 5%." Nan Peng, director of Li Ning Co's new business development, told Global Entrepreneur. The biggest sticking point of the development of children's clothing market is low input and low threshold, resulting in confusion in competition and price competition. Brand competition is scarce and lack of leading brands.