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The Anta Garnett Generation Boots Will Be Released In December Of This Year.

2010/8/16 16:34:00 58

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On August 16th, Kevin Garnett officially ended his 8 day trip to China and flew back to the United States to continue his next course.

At the same time, Anta sports science laboratory, after measuring Garnett's foot shape and collecting motion data, is working with the American designer team to create new for Garnett.

War Boots

。

In December of this year,

Anta

Garnett's boots will come out and meet with consumers.

Can the boots help Garnett gallop?

NBA

Competition, continue its outstanding performance, and strengthen consumer's brand awareness of Anta in the basketball field? In fact, Anta sports science laboratory has accumulated a lot of basketball in the field, and has successfully locked the battle for the battle ahead of schedule.

At the scene of Garnett's trip to Jinjiang in August 3rd, Anta used advanced foot laser scanner to detect Kevin Garnett's foot data. Through foot pressure test and mechanical analysis, he learned a lot about his foot structure, stress, foot movements and habits.

Because of the characteristics of basketball, professional basketball players' sports ability, foot size and weight are very different from ordinary consumers.

A good pair of shoes is their good helper on the court.

"Advanced science and technology play a very important role in the performance of players. I am very pleased and proud to see that Anta can have such a technological strength, which makes me confident of our cooperation and our future," Garnett said.

Zheng Jie, executive vice president of Anta, said he signed such a contract.

SuperStar

In addition to the spirit level and image above, Anta can have a good support. More importantly, Anta will again be organically connected with NBA and basketball, so that consumers will once again feel the professionalism of Anta in basketball category and trust the professional support of Anta professional basketball equipment in basketball.

"Today, we can introduce NBA superstars like Kevin Garnett to make it the Pyramid top of Anta's basketball marketing strategy, which will add a booster to our future basketball category development," Zheng Jie said. "Anta will do better in Garnett's Basketball League."

Since its inception in 2005, the Anta sports science laboratory has played an increasingly important role.

At present, Anta has contributed more than 41 national patents to the company, and has more than 1000 R & D teams. At the end of last year, it was approved by the national development and Reform Commission to become the first and only national enterprise technology center in the sporting goods industry.

In 2009 alone, Anta's research investment amounted to 200 million yuan.

In the history of China, the first Chinese professional basketball athlete's foot type database was born, which included the foot data of more than 1000 players from 18 teams. It not only provided strong data support for further developing professional basketball shoes products, but also improved the fit and comfort of Anta professional basketball shoes and training basketball shoes.