The Origin And Function Of Shoe Buyers

　　 shoes Like clothing, it is considered to be a beauty of its own dress, and its expression and meaning in everyone's clothing are different. China is a big country of shoemaking. The standard of big powers is the standard definition that western developed countries bring to us according to their own economic strength. This definition is international brand. China's footwear brands are not yet available in the world. Therefore, the world brand of shoes is not only a reflection of China's transformation from a big shoemaking country to a shoemaker power, but also a best display of China's thousands of years of shoe culture. The creation of world brands requires recognition of the cultural attributes of a brand. Consumers' recognition of a brand culture and its business philosophy is the best way to achieve this brand.

The creation of foreign shoe brands does not have a deep culture of domestic footwear enterprises in culture. Then why is it that our culture is so deep that we can not make the world brand, but they can not make many brands of the world without much cultural details. I think the most simple reason for this is that some famous foreign shoe brands are the combination of business and economic means. They use realistic productivity and market manipulation skills to complete the creation of world brands. And because of their original brand awareness and business operation means, they didn't have the premature awareness and missed the opportunity of brand creation. Therefore, when we are sober now, we can not make the same mistake again.

footwear industry brand At the time of creation, there is a very critical group. They are wandering around in the kingdom of shoes. With their own unique vision and the fashion sensitivity of shoes culture, they catch another popular tidbit to add to their brand products. So, the brand that he serves is popular with fashion or culture products, and his brand has become the concern of many people wearing shoes. As a result, his brand has become a popular brand. As long as people wear shoes, they will have their own figure. They not only see how people wear shoes, but also look at the local culture of their wearers. They also need to study the production of shoes where they are more suitable. We also need to analyze the market of shoes. Such a group of professional shoe buyers is often referred to as shoe buyers.

shoes Buyer The work is related to shoes. The heart is a place where shoes are everywhere. They can see that their feet are everywhere in the world. In operation, some will purchase some samples according to the product development plan of their company's president, sometimes they will buy OEM for the whole batch of products. Its familiarity with shoemaking enterprises is surprising. The analysis of fashion and popularity is very admirable. This is the result of their frequent market trips around the world. Most of them serve the world famous shoe Brand Company. There are also individuals running the market on their own shoes. This is decided by their different division of labor and characteristics.

Shoe buyers are divided into corporate buyers and individual buyers. An enterprise buyer is a professional buyer who serves for the enterprise. The individual buyer is a person who owns Brand Company or sells information for Brand Company.

The shoe buyers in China have not yet been formally understood according to my own understanding. Therefore, training and buying shoe buyers is very necessary for the development of their own brands and product development.

As the creator of the buying enterprise operation mode, I have trained many buyers of shoe industry, and helped many famous shoe brands in the world to carry out the reform and operation guidance of the buyer's operation mode. In this process, I am also learning and understanding. I feel that their shoes are different from what we do, and my shoe buyers also frequently discuss the brand manufacturing process of China's footwear industry. There are many shoe buyers and shoemaking executives in the world are also very curious, you are a buyer of the founder of the business model, but did not let your shoes make the world brand. This is what they say, and I often think about it. Yes, I don't want to say more about the reasons now. In my view, it is time to introduce the way of buying business models and training shoe buyers to the domestic market, and point out a convenient and fast brand manufacturing way for domestic footwear enterprises and Brand Company.

The origin of shoe buyers

The origin of shoe Buyers was first appeared in Europe and America in the 60s of last century, but buyers at that time were only a kind of procurement of enterprises. In the division of functions of enterprises, they only proced raw materials and finished products. In the late 80s of last century, with the change of business mode, the function of the buyer was expanded. In the enterprise, we began to undertake some new product R & D information and marketing information collection. When the virtual business mode is mature in Europe and the United States, the shoe buyer starts a new division of work function, and its functions and powers are further expanded in the enterprise, and become the main functional personnel of the enterprise management. However, in the 80s and 90s junior high schools, it has not yet been called a buyer. In the enterprise, it is also known as the enterprise procurement and market information staff.

The development of shoe buyers is almost the same as that of clothing buyers. This is based on the fact that there is no distinction between shoe and clothing management. In the late 90s, the name of the buyer was slowly called off in some large shoe or sale enterprises in Europe and America. At this time, the function of the buyer is determined by the division of labor and become the main occupation of the enterprise.

Some European and American shoe and shoe products sales enterprises, whose development in this country is due to economic development and inflation, the cost of shoe making and the cost of OEM production are high. In order to effectively get rid of the constraint of production cost, it has completed the transition from entity management to virtual operation and brand management in the later stage of virtual operation development. The company headquarters in their own country, and the production and raw material procurement extension to third world countries and developing countries, because these countries and regions in the development stage, their workers' labor cost is low, and with the economic development and living standards of these countries, the market of these countries has become these transnational enterprises need to compete and seize. If we complete all manufacturing in our country and sell products to these countries or regions, the cost is very great. If we do not shift our production and processing and procurement of raw materials, we will reduce the capacity of enterprises to operate. Faced with such a competitive environment and the overall situation of economic development. Enterprises in order to better manage and gain profits. Transfer their production and processing centers and raw material procurement to these developing countries and regions.

In order to more effectively manage their own outsourcing processing enterprises and complete their own OEM products for lower cost procurement, enterprises need to buy such personnel in the market for procurement, OEM management, and market investigation work. The buyers carry out the tasks of purchasing and sampling new products in the enterprises, while collecting the competitors' situations, and conducting extensive information collection for the correct business decisions of the enterprises.

The buyers of multinational enterprises, while holding these tasks, will also learn more about the industry, so they are also most familiar with the development of the industry. In various countries' purchasing, they know the local market, know the best area of enterprise investment, and provide very accurate information for the subsequent development and assets management of enterprises.

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Looking at the working function of shoe buyers in the late 90s, there is not much difference between the buyers' working functions and the current buyers. These functions include:

1. Shoes samples needed by purchasing enterprises

The procurement function is the main function of the shoe product purchaser to evolve into a modern buyer. They purchase different shoes products in different countries, and then send the goods to the designated sales area according to the marketing requirements of the company. The quantity of purchases varies, depending on the company's business outlets and the company's sales ability. Because of the high cost of shoemaking and processing in their country, the shoe products they purchase usually come from the processing plants of some developing countries and regions, and establish their purchasing network resources in the process of purchasing. So as to cooperate with the processing enterprises in these networks again when necessary.

Two, carry out OEM processing with samples or choose products with the ability of product development to carry out OEM production.

Buyers sometimes take the newly developed samples from enterprises, and go to the processing enterprises to discuss the OEM processing business. The Ministry of enterprise carries out product development and marketing management, and shifts production capacity. These processing enterprises produce these products and do not own the ownership of the trademarks. Instead, they label different brands according to the buyers' requirements. After the production, the buyers distribute the products to the designated area of the enterprise for sale.

For those enterprises that are capable of product development, buyers will choose those enterprises with strong product development ability and high level of production technology and technology to carry out comprehensive OEM cooperation. The products produced are then distributed to the designated sales area of the enterprise.

In the late 90s, the buyers' companies had actually completed the outsourcing of products and the way of processing outsourcing to carry out the operation of enterprises. There are three ways to do this.

1, outsourcing the development and processing of products to one or more than two enterprises.

2, outsourcing product development to one or more than two professional shoe product development and design companies for product development, production outsourcing to one or more than two processing enterprises. They carry out marketing management. Buyers are mainly responsible for these specific product development management and production process management.

3, the enterprise headquarters carries out the operation of enterprise capital and brand, and outsource its own product development, production and processing, and marketing to one or more than two companies. Its own company only carries out the management and operation of the company's capital operation and brand. At this stage, buyers are already in the position of the chief representative of the three party enterprises. This is the operation of large international footwear enterprises in recent years.

Three. Conduct sample collection of new footwear products on the market.

Collect the new product styles and production processes on the market, then send them to the product development department of the enterprise, and develop and design the new products by the product development department. This is what we often call the function of imitation. The imitation function of shoe buyers is very similar to that of clothing, and it has the same method in operation. Most of the buyers in European and American countries are buyers of clothing and shoes. This is why clothing and shoes are very similar in operation. However, the main function of shoe buyers is not simply to collect new product information, but also to collect samples and shoes culture information of other enterprises. After every country or region, they know the local shoes culture most. From shoe culture, they find the information they need in new product development. This is the purpose of information collection for the true new product development, and the acquisition of new product sample information on the market is only a small part of their functions. A buyer is not a simple buyer or "commercial spy", but a scholar who has professional market management skills and product culture research in the footwear industry. The information they possess and the study of shoes culture are very profound.

Four. Build your own information network for hunter and hunter.

Shoe buyers in order to be able to quickly understand the different new product development market information, in order to get a better understanding of the industry's new popular information. They will carry out the construction of information network of their own hands and hunters in some countries and regions, so as to meet the information needs of their market operations. The concept of shooters and hunters in footwear industry is as follows:

1. Shoemaking agent: Shoe operator is a professional market information collector who distributes buyers in the marketing network. These staff mainly collect information on industry competition information, new marketing concept information, new market operation mode information, and analyze and investigate the quality of market network.

2, shoe Hunter: shoemaking hunter is a buyer who distributes information in shoemaking enterprises, shoe product development, and footwear products workers, who collect information for buyers to collect new products, new production processes, new shoemaking equipment and technology.

From the above concept explanation, the function of shooters and hunters has been clarified. They are the right arm of the buyer to carry out the market work, collecting information for marketers for marketing and development and processing, so that the buyer's work can be perfected in the execution process.

Five. Collect and analyze enterprise operation information.

When a buyer's business enters a new market, it should send buyers to investigate, understand and analyze the situation of similar enterprises who want to enter the market, so that we can clearly know the overall situation and competitiveness of enterprises entering the market. And when the enterprise wants to carry out the operation of assets. Buyers should also have a comprehensive understanding of the needs of the merged enterprises, including the composition of their property rights and the quality of their assets.

Six, carry out other functions of enterprise distribution.

Among these six functions, buyers are slowly coming from the status of buyers, and the original purchasing function has become one of the important functions. After entering the end of the 90s, the profession of the buyer began to make new changes. At this time, individual buyers came into being, and some of the individual buyers evolved from the buyers of the enterprises. After learning the operation mode of the shoe business buyer, they began to operate similar buyers in their own businesses or shops. In the subsequent development, they formed their own unique buyer operation mode.

What is the difference between an enterprise buyer and an individual buyer in the shoe market? Let's start with the explanation of their concepts so that we can better understand their differences and similarities.

Shoe business buyers: they are employed by enterprises to perform the functions of buyers in enterprises. In itself, they do not bear the risk of business and investment, but only assume responsibility for their own work.

Individual buyers of shoe industry: they own factories for shoes making or market outlets for shoes. Carry out the above functions of the buyer and undertake the risk of investment and operation.

The sole buyer of shoe industry develops in the direction of enterprise operation in the process of operation. Part of the buyer only pays attention to the operation of the market mode and does not manufacture and manufacture products. The other part has entered the field of production and processing, providing OEM manufacturers. The former part has become a Brand Company for processing and selling shoe products in modern times. The latter has become a professional buyer's OEM factory, providing OEM services for other shoe companies.

In the transformation of modern business mode, the two leading forces in the shoe market are the buyer and the sole buyer, which is very important to the brand development and the evolution of the footwear industry.

Today, with the increasingly meticulous market system and specialization, buyers of shoe industry can be regarded as the real market leaders in the market. They are leading the development of fashion products and promoting the development and innovation of shoe culture in the world.

In the face of competition, they roam in the market, regardless of nationality and region. In their eyes, as long as there is market place is the place they need to go. In this work, they are also familiar with the history of shoes culture and evolution in every country. They are very familiar with and familiar with the origin of shoes and modern footwear. The market and different culture countries that shoes buyers have experienced will enable them to find true work happiness in this occupation.

From the evolution of shoe buyers, the competitive situation in the market has transformed them from the original buyers into business people. In the brand of their own operation, their words and deeds directly guide or change the fate of the brand. This is the development of shoe buyers in the world as a whole. By the end of the 90s, the operation concept and operation method of shoe buyers began to enter China. Began to affect the development of China's footwear brand.