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Shanghai Cheap Road Clothing Market "Full Court 29 Yuan"

2010/8/12 19:59:00 69

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Compared with soaring grain prices,

Clothing industry

It seems quiet.

Shanghai Cheap Road clothing market, rows of clothing shop doors, "29 yuan," a poster is not rare, in fact, including the United States and costumes, strong brands and other clothing brand retail prices are all calm, no one is willing to start shooting the first price.

According to the data released by the National Bureau of Statistics yesterday, the clothing category dropped by -0.8% compared with the same period in the eight categories of CPI, which is basically consistent with the public's feelings.

In fact,

Clothing products

There is no shortage of reasons for raising prices.

An industry insider said that the price of long cotton at the end of last year was 22 thousand ~2.3 yuan per ton, and now it is up to 29 thousand yuan per ton, and the fine cotton is about 15 thousand yuan per ton, and now it rises to 19 thousand yuan per ton.

Cotton producers account for a considerable proportion of the United States and Costa dresses and men's clothing men have said that the current retail prices remain stable, will not raise the price.

A person from YOUNGOR group said that although the price of cotton rose sharply, the ability of YOUNGOR group to digest the cost increase was relatively strong. First, the procurement side started early, and when the cotton price was still in the low position, it bought a lot.

In addition, YOUNGOR group has its own garment factories and retail channels, and has strong pricing power.

Therefore, in the first half of this year, the sales of YOUNGOR's domestic clothing increased by 16% compared with the same period last year, and the profit increased by 87%.

Another industry insider said that the clothing industry is now facing fierce competition.

Clothing enterprise

After a year's shutdown, the clothing of the stock is enough for the whole country to wear for one year, so clothing companies generally do not raise their prices easily. Even if the cost goes up, most of them will digest themselves, and no one will be willing to shoot the first shot of raising the price.

At present, sports products industry has a discount, and sports brand buying one get one activity has been staged frequently in prosperous commercial circles around the world. Li Ning Co is an exception.

In June this year, Li Ning Co announced that the average retail price of footwear products increased by 7.8% in the fourth quarter of this year, and the retail price of clothing products increased by 17.9%.

According to people concerned, Lining's price increase is not directly related to the rising cost of cotton and so on. The price increase is mainly aimed at enhancing brand positioning and narrowing the distance between pnational sports brands.

YOUNGOR, the people, do not exclude in the future to improve the price of products.

He explained that a brand of foreign luxury brands sold to 2000~3000 yuan, and with the gradual improvement of YOUNGOR brand and quality, approaching foreign luxury brands, products have the need to raise prices.