Chongqing Department Stores Seize The Surrounding "Site" Refresh Version

The two largest local department store giants in the 100 Century and the new century have finally completed their integration. It is a "billion" commercial giant. The high-end department stores represented by the United States and the United States have been re established or begun to build. On the day of their clearance, they will also bring the international luxury brands such as LV, GUCCI, Giorgio Armani and Cartire to the mountain city.

In 2010, Chongqing, which is building the business center of the upper reaches of the Yangtze River, has four sky lines of its department stores. Is it a sunny future or a muddy rainy day for itself?

Integration of local resources

Join hands in the new century

Finally, in June 17th, the "Long billion acquisition of the new century" came to light.

On that day, the announcement of 100 million issued a total of 3 billion 725 million yuan to buy new century department stores.

Behind them stands an ambitious parent company: Chongqing business group.

She finally made up her mind to control the two children who had potential but some naughty children.

For a long time, although it is a mother's child, it is the biggest competitor to weigh 100 and new century.

"Where there is a new century, we will see hundreds of figures."

Speaking of these two enterprises, He Qianyao, deputy general manager of the business group, shook his head.

In one year, the first batch of Wanzhou launched a logistics distribution center.

Then, in the new century, a logistics center was set up near the heavy logistics center.

Later, he opened a branch store in Wanzhou, and accumulated a certain popularity in the new century. He began to take a low price strategy, and tried to consolidate his passenger flow before the opening of the hundred businesses.

"Because of their own affairs, there are numerous examples of repeated construction and repeated planning for the purpose of fighting for the market."

The things are still there, but men are no more the same ones.

After the reform and listing,

The first thing to do is to combine the heavy warehouse with the new century warehouse.

"Under this situation, we can completely end the situation of" 100 billion and new century in separate management and distribution, and the logistics cost can be reduced by 20-30%. "

He Qian said, in the future, the goods in the new century, including the electrical appliances, will be issued from the unified logistics platform. "It is possible that you are buying hundreds of millions of electric appliances, and the final shipment is coming from the new century."

Moreover, after the merger of the new company, its internal structure may also be formed according to the structure of the business unit that is commonly used by listed companies.

For example, whether it is a hundred or new century, the supermarket business may be pferred to the supermarket department, and the department store business has separate department stores.

It is estimated that by 2012, the sales revenue of Chongqing commercial group will exceed 50 billion yuan and exceed 100 billion yuan in 10 years.

At that time, the largest retail listed company in China is not the champion, and about 70% of the market share of Chongqing's department stores has been returned to its pocket.

This is a drama of "repairing the same boat crossing".

On the stage, when the integration of Chongqing's local business enterprises is in full swing, the "monks" from outside begin to read it enthusiastically.

Decisive battle "Warring States period"

Foreign "monks" good intentions

The US Department store, one of the "foreign monks", turned "very directly".

At the end of June, people began to spread the news that America and America had to close their stores.

This is a high-end department store opened in 2004.

In that year, its presence suddenly changed the distance between Chongqing citizens and luxury goods.

If someone talks about a dress coming from the United States and America, others will give you an envious eye.

However, before and after the new year's day, Shanghai and Beijing stores in America and America have closed down, and Chongqing's every move has drawn many loyal customers' hearts.

In July 1st, a piece of paper that went out of business was posted on the door of Chongqing's beautiful door.

It really closed, many people were stunned, thinking that the nightmare happened in Beijing and Shanghai was staged again in Chongqing.

Fortunately, this is just a nightmare.

Soon, general manager of Kowloon Bay China Real Estate Co., Ltd.

The crowd just breathed a sigh of relief. Originally, the United States and America just had to refresh their version.

However, in the eyes of the industry, the initiative to upgrade the US and us is not related to the upcoming 68 international famous Plaza in Jiangbei.

Mei Mei used to be the only high-end department store in Chongqing, and has been doing "exclusive business" for several years.

But now a strong opponent is coming, naturally he will be more careful.

On the other hand, after the US and US exit from Beijing and Shanghai, the importance of the Chongqing market is more obvious, no matter from the national orientation or the location advantage.

Chen Jianhao analyzed that in recent years, Chongqing's economy has developed rapidly, and the purchasing power of high-end consumer goods is growing.

In particular, the demand for international fashion consumer goods is getting higher and higher.

In this trend, the United States and the United States adapt to market demand and decide to sacrifice part of their immediate interests for strategic pformation and adjustment.

Redecorating and introducing more international luxury brands.

On the other side, the "Xingguang 68" international famous Plaza, which is regarded as the most powerful rival of the US and the United States, has already begun to take shape. A year ago, it had spent about 30000000 yuan to refresh the "version" of the Pacific department store, and began to adjust the brand in the mall in a low profile, and introduced more young brands and high-end brands. Wangfujing department store was constantly using new brands to make itself more influx.

These foreign department stores, in the hundreds of new century, these "local bigwigs" before, is also unyielding momentum.

In the summer of 2010, what were the main plans of department stores in Chongqing?

Seize the surrounding sites

Sword refers to the southwest market.

With the rapid development of economic level, the status of Chongqing department stores is becoming more and more important in China.

On the face of it, this change is very impressive, but to think carefully, these actions are all in the prelude to building the business center of the upper reaches of the Yangtze River.

The prelude of Chongqing business group is like a passionate symphony.

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When publishing the news of the overall listing, the group expressed heroism that it would spend 10 billion yuan in 5 years to make two decorations on some of the old stores in the main city, and would "kill" to open branches in the surrounding areas such as clouds, expensive and Sichuan.

The pace is coming from next year, and the road map is quite clear: first, the layout of all the two tier cities in Sichuan will take the three main points of "Yun, GUI and Chuan" as the main thread, and then conquer the southwest market, and finally draw the picture of the expansion line to the whole country.

Now, the hundred and the new century have been very successful in Sichuan. Sichuan's Nanchong, Guang'an, Luzhou, Leshan and other places all have their supermarket branches.

The high-end department stores also grasped the "fat meat" of the surrounding market.

"In Chongqing, Sichuan and Guizhou, there are so many high-end department stores. What we are fighting for is actually a market."

In the view of Du Guojiang, general manager of Xingguang department store Chongqing limited, the rich people in Sichuan and Guizhou's two tier cities are going to Chengdu or Chongqing to buy luxury goods, which will directly determine the development trend of the high-end department stores.

And so far, Chongqing has great potential for luxury consumption.

As a result, starlight 68, the top luxury shopping mall in the west, has arrived in Chongqing and hopes to radiate to Sichuan and Guizhou within 3 hours.

This coincides with the development ideas of high-end department stores.

"A high-end department store needs radiation to the surrounding market."

Chen Jianhao's words also point out the future positioning of the United States and the United States.

"Outward, this will be the latest theme of Chongqing's department stores."

Du Xiaochun, chairman of Chongqing Chongqing Union business consulting company, thinks that after reorganizing hundreds of businesses, it accounts for 70% of the local market.

In this way, the development space of Chongqing is obviously not enough. We must go to the surrounding areas and even the rest of the country to seize the market.

"You see, from WAL-MART, the Pacific, to Suning, Gome, in the circulation of Commerce and trade, which large enterprise is not relying on expansion to be king?"

Now, there is already a place for the department store in Chongqing, and it should expand to the domestic market to prove its ability.

But is Chongqing really equipped with such conditions?

Regional business centre

What a long long road!

"After so many years, many people in Chongqing have gone to Chengdu to buy luxuries."

This is the voice of a US Department store.

What worries him is that Chengdu once owned Renqing spring, Meimei Cheng and Xi Wu three high-end department stores, and Chongqing has only one American family for many years.

"A lack of competitive market environment can not actually help enterprises grow."

On the creation of soft environment, Chongqing's high-end department stores also play a different role.

He recalled that in some high-end department stores in Chengdu, when consumers spend a certain amount of money, they can enjoy golf chain games, airport VIP lounges and other "industrial chain" services. "In this respect, Chongqing has hardly started yet."

Another example is that customers buy luxury goods and buy more of a different way of life. Shopping malls should spend more resources on maintaining customers and corporate image, rather than using frequent discounts to attract consumers. "In that case, customers will not increase, they will only let themselves fall."

This is not just a matter of beauty, but a common problem in Chongqing department stores.

The scorching sun is in the sky. In August, the Monument for Liberation was like a huge construction site: Golden Eagle Square was closed by the construction of rain cloth, and the steel frame was built on the outer wall of commercial building.

Zhang Lin, member of the Standing Committee of the Yuzhong District Committee and the director of the Management Committee of the Monument for Liberation business circle, could not conceal the excitement. He counted the brands that would soon be settled by Monument for Liberation. "Many luxury brands on the international front have signed an agreement with our business circle.

From the end of this year to the beginning of next year, after the renovation of the three major shopping malls, Monument for Liberation will become nirvana. "

The south bank across the river is not idle.

In May this year, the British Venice Group signed a contract with the Sheraton Hotel to introduce a number of luxury brand flagship stores to Nanbin road.

LV group's strong interest in Nanbin road has also spread widely.

It seemed that no one had thought about the way.

However, the upsurge of filing and upgrading in various business circles has aggravated the problem of homogenization competition.

In the new round of business circle pformation, this disease not only did not solve, but become more prominent.

"The business circle in the north of Jiangbei has a big brand, and the Monument for Liberation business circle must also be introduced, otherwise the face will not be stretched."

The industry believes that although each business circle claims to have its own characteristics, but when attracting tourists, it rests its hopes on scale, grade and brand.

"A major problem in the development of Chongqing business circle is that there is more competition and less dislocation."

Du Xiaochun said that the special pattern of Chongqing urban agglomeration has a certain "blocking effect" on commercial pedestrian flow, and the radiation in the region is very limited.

Only when the primary and secondary business circles are properly matched and their formats complement each other can they meet the public's consumption habits.

Generally, residents generally like to shop nearby, but each business circle is not satisfied with consumers who only attract the region. They want to make a large business circle to attract consumers from other groups. "So the business circles began to become similar or even identical."

Now, outside Monument for Liberation, Jiangbei, Shapingba and other five traditional business circles, Dadukou is building the "main city sixth business circles", and the new commercial center is beginning to show signs.

Farther from Yubei, the concept of "Yubei Monument for Liberation" was raised loudly.

In this way, there are 7 business circles in Chongqing, almost twice as many as in Chengdu.

But what puzzles people is that the location and format of these 7 business circles are much the same.

"Upgrading is necessary, but not in the same direction.

Monument for Liberation has introduced several luxury goods, and other places are also catching up, even at the expense of excessive preferential policies or even investment commissions.

The upgrading of Chongqing business circle can also make an essay on dislocation development and form its own characteristics.

Du Xiaochun suggested.

More importantly, business circles need a good soft environment.

The experts of the city planning bureau say that the current citizens' shopping is no longer a simple thing to buy, and gradually began to pick out the convenience of the commercial street traffic, whether the public facilities are comfortable and so on.

A business circle should have at least 5 formats: the hotel industry, providing accommodation services for shoppers in the field; large commercial stores, leading to the establishment of a more complete three-dimensional, hierarchical downtown business district, and actively developing high-end department stores, focusing on upgrading and upgrading the traditional marketing formats such as small shops and small shops, forming a commercial form based on chain supermarkets, convenience stores and small and medium-sized shopping centers.

In addition, the entertainment industry, the high-end catering industry and the building economy will greatly enhance the popularity of commercial streets.

"Therefore, whether there is a comfortable soft environment will be a problem that must be solved by all major business circles, and it is also a key issue that can keep people's popularity."

Perhaps, when Chongqing's business planning is more perfect, the pace of Chongqing enterprises going abroad will be more solid.

At that time, a new regional business center will be built on the upper reaches of the Yangtze River.