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4 Theaters In Shanghai Create Mini Broadway Expansion

2010/8/10 15:24:00 105

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"Sister building" in Shanghai Xintiandi

The new world will grow larger and larger.

Taking the concept of "indoor new world" as the concept.

Market

It will open in September, and one of the "sister towers" hotels will also open before and after October, which is not all.

Reporters learned yesterday that Xintiandi is undergoing the largest scale upgrading and expansion in the past 10 years. The new world will become a comprehensive block of shopping malls, hotels, theaters, antique streets and so on. The area will expand several times.

[new expansion]

Eastward expansion

4 theatres to create mini "

Broadway

The new world will expand to the East and South with the existing North Li, Nan Li and Tai Pinghu as the center.

After expansion, the area of the whole new world will be several times that of today.

In the planning of the East, the super high-rise business building, which is located in the two phase of the "enterprise world", is the most attractive one.

At the bottom of the commercial building, a world brand monopoly street with a length of 1 kilometers will be built to introduce the top international fashion brands.

Exclusive shop

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Liu Mengjie, deputy general manager of Ruian housing Estate Development Co, said that at present, there are about 10 luxury brands in the eastern part of Huaihailu Road, and the two phase of the "enterprise world" will introduce more luxury brands and become an extension of Huaihailu Road's advanced business format.

The project is scheduled to start next year.

On the east side of Tibet Road, we plan to build 4 theaters, and they will be gathered together, but they will independently perform various kinds of repertoire, including small theater drama, concerts, song and dance drama, and so on, and become Shanghai's "mini Broadway".

In addition, the famous Dongtai road Antique Street is also being renovated. Its location is still antique and antique street. But now the forms of the stalls are changing. They will use the historic conservation buildings on the streets to build more high-end international antiques, gallery streets and international auction centers.

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New world expansion plan

South expansion

Move Shikumen to the interior

The expansion plans for the south are mainly international medical institutions, international schools and other supporting facilities, complementing the existing business, forming a multi-functional community.

As the first step in this expansion, a shopping mall with the concept of "indoor new world" has been designated for trial operation in September.

High shimumen carved gate, red and green brick walls, red street wooden windows, and brick slab road.

This new street, which is familiar to people, will no longer be seen outside.

Liu Mengjie disclosed that the "Xintiandi fashion" shopping center will continue the original architectural style of the new world, and introduce the street scenes of the form of Shikumen into the shopping malls. The large windows and shopping malls will be outlined by the brick walls of shimuumen, and the classical street lamps will be placed on the corridors, but the top of the shopping mall will be designed as "glass cloud top", and the sunlight will be seen through the half arc glass curtain.

Unlike other department stores, the "Xintiandi fashion" mainly introduces fashion brands from the UK, Japan, Spain and Singapore, as well as some asian designer brands and local designer brands.

It is understood that nearly 100 brands of more than 30 brands entered China for the first time.

The shopping mall will also build a flyover on the two floor, connecting with Xintian Tiannan lane.

North expansion

"Sister building" for final interior decoration works

If the shopping mall is a step up to the south of Xintiandi, then the "sister building" on the north side of Xintiandi expands the territory of Xintiandi to the north.

Reporters yesterday found that the "sister building" is carrying out the final interior decoration project.

Liu Mengjie told reporters that the The Langham London Hotel in the "sister building" will be opened around October, and another hotel is expected to open next year.

[adjustment]

The biggest adjustment will be in Nan Li.

It is understood that the existing Xintiandi takes Xingye Road as the boundary, and is divided into two parts: North Li and Nan Li.

With the new round of expansion, North Li and Nan Li will also face some adjustments.

At present, the main functions of Bei Li and Nan Li are catering, concentrating many restaurants, bars, etc. even though there are a small number of retail businesses, souvenirs are also the main ones.

In order to echo the "new world fashion", the biggest adjustment will appear in the south facing self loyalty road.

"This will open up a larger entrance, expand the main walkway to south, and open some outdoor cafes or restaurants on the roadside."

Liu Mengjie said that for the sake of dislocation operation, some of the existing retail brands in Nan Li will be adjusted to more professional brands, while the "Xintiandi fashion" will be dominated by younger brands.

Considering that most of the shoppers are female consumers, SPA and beauty salons will also be added in Bei Li and Nan Li.