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Treasure Island Wears Traditional Glasses Store In Department Store Mode.

2010/8/9 14:27:00 46

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Treasure Island Eyewear Department Store

One family

Chain

For the first time, Taiwan business opened a more than 4500 square meter "eyeglasses department store" for the first time on 18 days, which is one of the largest store of spectacles in mainland China.

At present, there are many wholesale cities in the mainland. This time, Bao Dao glasses operate traditional glasses stores in the department store mode, which is regarded as an innovation by the industry.

Newly opened "

Treasure Island eyewear department store

"Business area of 4580 square meters, in 6 floors, classified sales of about 300 brands 50 thousand glasses; from affordable, a pair of 18 yuan from the old glasses, to hundreds of dollars of fashion glasses, and then to the about 100000 yuan international designer brand glasses, product categories are rich and complete.

According to the industry, the traditional optical shops operate advanced brands, taking into account the cost of goods procurement and turnover factor, often buy the best number of glasses sold.

In the past 30 years, the glasses chain group from Taiwan has also been the main business model in all the streets and lanes.

As consumer incomes rise and right

brand

With the rise of recognition, the consumption behavior of retail brands in mainland China is changing.

The head of glasses said that the analysis of Asia famous clothing retailer UNIQLO and European biggest clothing retailer H&M and other brands opened the largest flagship store in mainland China. We can see that the large department store mode has become a commercial and fashion trend.

The company is trying to innovate, hoping to provide richer, more preferential products, guaranteed professional services and comfortable shopping environment according to different needs of customers.

It is understood that the glasses are currently the largest glasses chain in the Chinese world. It was founded in 1981, and has more than 400 branches in Taiwan. In 1997, it invested in mainland China, including Beijing, Shanghai, Xiamen, Fuzhou, Quanzhou, Tianjin, Hangzhou, Ningbo and so on, with more than 870 chain stores.