Britain'S Largest Women'S Clothing Chain Retail Companies Entered The Chinese Market

2010/8/9 10:10:00 60

Britain's largest

Fashion

and

Women's wear

Arcadia Group Ltd, a billionaire retail companies, told Philip in London's interview with Bloomberg Television that the company plans to enter dozens of branches in China and Brazil in order to boost growth in the emerging markets of the Group.

Philip, Green, 58, said in an interview: "we hope to enter the Chinese market next year."

He said: "we have been in Hongkong for quite a long time, which will provide convenience for entering the mainland market."

It is understood that last week, the group has just signed the agreement to enter the Brazil market.

Philip Green said the company is also planning to enter the US and Canadian markets and is still in the process of preparation.

He said the company plans to open four to five stores in New York, Los Angeles, Miami, Chicago and other cities.

Last year, Arcadia GroupLtd group opened its first branch in North America in Manhattan.

Philip Green said, "if you want to build a

international brand

It is necessary to set up branches in many countries. "

Arcadia Group, founded in 195, is currently the largest clothing retailer in Britain.

Since the first special sale of Burton brand in Sir Montague in 1952, it has acquired and annexed more than a dozen different brands of clothing enterprises. Through the expansion of the clothing industry, the company has opened more than 2000 regular chain stores in the UK and more than 200 franchised chains in the world.

The expansion policy of ArcadiaGroup has distinct pertinence. The clothing market is further divided according to factors such as gender, age and body shape, and different brand marketing strategies are implemented for different consumer groups.