Milan Deng: Playing The Green Card &Nbsp; Deepening The Green Consciousness

In the contemporary society that advocates nature and environment protection, green clothing is increasingly becoming the mainstream of clothing development. The fashion industry all over the world is concerned about the environmental protection of fabrics and the sustainable development of the earth. Green clothing has become the hottest topic at present.

Milan Deng clothing (Guangdong) Co., Ltd. looked forward to 15 years ago, positioning its brand Milan Deng products in the concept of "original ecological fabric", and developed into Shenzhen's first green natural fiber production base approved by the state, lifting a healthy and environmentally friendly fashion in the domestic market.

MILAN - Milan, the second largest city in Italy, has always maintained the highest level of quality in the world from all over the world. It brings together the most perfect fashion from ancient times to the present. Milan is "paradise in fashion paradise".

DON - wearing.

MILANDON -- Milan Deng pays attention to the relationship between man and environment (returning to nature and pursuing himself), and combines "environmental protection concept" with "dressing philosophy".

"Environmental protection, starting from every day you wear Milan Deng", advocate green consumerism and treasure every precious earth resource.

In the early 90s of the last century, in the early days of China's reform and opening up, Hong Yinsheng, founder of Milan, decided to return to Hongkong from the mainland to run factories. In 1995, Milan Dun dress (Guangdong) Co., Ltd. was set up on the road to build a brand.

As early as the creation of the brand, Hong Yinsheng, who advocates natural health, is committed to integrating the concept of environmental protection with the design and processing. He has become the first person to advocate "green fashion" in China, making Milan dresses unique in the market competition.

He keeps pace with the times, challenges himself, abandons the traditional business ideas of the clothing industry, and sets up a new business model, so that Milan can respond quickly and win the opportunity in the fast changing market.

After 15 years of intensive management, Milan Deng has become one of the most influential casual dress brands in China.

As the forerunner of green clothing in China, Milan has been building a healthy, environment-friendly, high-quality and fashionable fashion brand for 15 years. 15 years of continuous progress and market sharpening have made Milan Deng a distinctive brand.

With the fashion concept of the leading era and the concept of environmental protection and healthy clothing, Milan Deng occupies a place in the fashion industry. Milan's dresses are all over the river.

15 years to create a natural brand

"Showing unparalleled nobility and delicacy, let people experience the sense of value from the clothing, and make the body and mind twice as comfortable as possible. This is the greatest embodiment of" Milan Deng "respecting the nature.

Hong Yinsheng, founder and chairman of Milan Deng, explains the core idea of Milan's brand.

Milan's admiration for nature is the spiritual source of brand development.

In the course of brand development, Milan Deng always pays attention to the relationship between people and the environment, emphasizing the idea of returning to nature, pursuing oneself and advocating "nature is the future".

For 30~45 year old women, Milan has been developing, producing, selling casual and fashionable clothing, advocating the concept of environmental protection and healthy fashion.

Milan Deng's brand culture and the integration of "environmental protection, health, beauty" of the ideological connotation, it has gradually been recognized by consumers, thus in the fierce competition in the market to stand out, and achieved rapid development.

In 2003, Milan boarded the Milan Deng industrial park with an area of 18700 square meters in Longgang District of Shenzhen, purchased the latest production line equipment imported from Japan, and set up a one-stop production supporting facilities such as embroidery factory and washing water plant.

Subsequently, Milan Deng set up a product research and development base in Luohu District.

As of 2009, the company has set up 17 provincial offices, opening up 29 provinces, autonomous regions and municipalities directly under the central government, with nearly 800 stores and more than 5000 employees, and accumulatively produced tens of thousands of Milan dresses.

After 15 years of market baptism and tempering, Milan Deng has formed the culture of Milan, Dent, who "seeks wealth and unite to fight the world".

Over the past 15 years, Milan dresses have been widely recognized by the market and consumers.

Playing green cards to deepen green awareness

Integrating the connotation of "environmental protection, health and beauty" into different combinations, Milanden is building the world's most environmentally friendly, healthy, and most designed product line to avoid any negative impact on the earth we live on and try to enjoy healthy and comfortable fashion.

Green clothing, also known as ecological clothing, environmental protection clothing, refers to the eco textile detection with corresponding logo clothing.

It is designed to protect human health from injury. It has the advantages of innocuity and safety. It gives people comfort, relaxation and ease of feeling when they are used and dressed.

These characteristics of green clothing coincide with the inner needs of modern people returning to nature and returning to nature. They are increasingly popular among consumers and have become the future trend of clothing development.

In China, the development of green clothing began in the early stage of reform and opening up.

In the past 15 years, a mature Milan brand has been created, and a loyal customer base has been cultivated. But the helm of Milan Deng has not stopped there.

In the face of new opportunities and challenges in the market, Hong Yinsheng said that Milan has to realize its goal of pforming from single dress management to diversification, collectivization and internationalization in 10 years.

As the first green natural fiber production base approved by the state in Shenzhen, Milan has the most advanced environmental protection technology and equipment in China, and has a large production base for environmental protection materials in Fujian.

With this advantage, Milan Deng will create a new image in a stage manner, expand its brand awareness and optimize its marketing base, continue to serve as the leader of the "green" clothing industry, and promote the faster and better development of ecological clothing.