Use Your Heart To Sell &Nbsp Online; Taobao Is With Dreams.

Is it to live in a big city or to start a business in Yiwu?

Ya ya, a Post-80's

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In today's Internet fraud, counterfeiting and safeguarding rights are undoubtedly the primary responsibility of Taobao. Taobao's efforts and firm determination in this regard are the practice of corporate social responsibility and the constant pursuit of the dream of creating a safe environment for online shopping.

In February 2nd, in order to eliminate the worries of consumers' online shopping, Taobao launched the "first asking responsibility system" for online shopping disputes, implemented the "advance cushion payment", and publicly committed to the whole society "you dare to buy me to pay for it". As long as there is a paction dispute in Taobao, no effective negotiation has been reached.

In addition, through the introduction of the "first accountability system", Taobao will reduce the time of dealing with disputes from 30 days to 7 days.

The reporter understands, at present, there are few C2C online shopping platform dare to publicly pledged ahead of the promise.

In the same month, Taobao invested 100 million yuan to set up the consumer rights protection platform formally launched. As the first online protection platform in the domestic e-commerce website, it not only increased the pparency of consumer rights protection, but also reduced the cost of safeguarding rights, while improving the efficiency of dispute settlement.

Taobao told reporters that the rights protection platform was embedded in the various segments of consumer online shopping, and consumers could initiate activist litigation on their own pactions at any time. After verification, Taobao will use the 100 million guarantee fund to make payments. On the other hand, consumers can monitor the progress of complaints at any time, so as to pursue their responsibilities.

At the same time, Taobao also helps the seller and the buyer establish a credit file through the platform of safeguarding rights, recording or exposing the words and deeds of "malicious buyers" and "illegal sellers".

In addition, the proliferation of counterfeit goods has long been a chronic problem in the online shopping market, and counterfeiting is also a serious problem that Taobao has to face.

This year, Taobao launched a large-scale anti-counterfeiting operation. Now it has allied with more than 20 famous brands such as Swiss Army knives, Adidas, EPSON, UNIQLO, Lining and so on.

Taobao said that it will continue to explore and improve consumer rights and protection in the field, and plans to establish a nationwide anti counterfeiting mechanism through measures such as "mysterious customers" and "brand linked anti-counterfeiting platform".

In fact, since 2007, Taobao has launched a series of online shopping guarantee systems such as consumer protection plan. Its efforts in consumer rights protection are enough to express Taobao's firm belief in building an honest, pparent and secure online shopping culture.

While improving its online shopping integrity system and gradually optimizing its shopping experience, it has also greatly enhanced its brand image.

Internet Express

"Network merchants", a special group gathered through Taobao, if you only regard them as a group of businessmen who are good at making money, you have not yet realized that Taobao has built them into a group of loving and dream hot blooded people through continuous public service actions.

In every public speech, Ma Yun did not forget to emphasize the word "net businessman". They not only realized their self value through Taobao, but also conveyed their love through Taobao.

12 hours after the Wenchuan earthquake, Taobao pioneered the Internet donation channel, even raising 10000 yuan in one minute at midnight.

This is Jet Li's one fund to join Taobao, Tianya, Sohu and other love sites to carry out large-scale network rescue activities, Taobao network operators also boldly shouted "early arrival, more hope" slogan, in a short span of 2 days, Taobao more than 3000 network traders also took the initiative to sell, to make all or 50% of charity donations.

One can not help asking, why is Taobao such a shopping website so efficient that it can pform the sense of public interest hidden in the net into a real public welfare action? For this, insiders pointed out that the most important thing is that Taobao has become a standardized community with a high quality integrity system.

This system has been established by thousands of network operators, and in turn has standardized thousands of network operators, making the business integrity of Taobao online far superior to the commercial integrity of offline society.

In February this year, a shop called the "fence in the lower bound" became the first beneficiary of Taobao's public service channel. Enthusiastic Internet traders sent donations to the shopkeepers ranging from 1 yuan to 100 yuan.

Different from other online stores, Wang Guisheng, the shop owner, only wrote "even one yuan, and my second sister can also be saved". The following sentence is marked with 1 yuan, 20 yuan, and 50 yuan.

In just a few days, Wang Guisheng received more than $10000 donation from Taobao Internet dealers.

According to the press, Taobao has opened an official public welfare fund account while setting up a public service channel. Tao Ran, Taobao's public relations director, stressed that the intention of setting up a Taobao public welfare fund is to build a quickest charity channel through the way of building up a diversified economy.

The difference between many charitable fund organizations in the world is that Taobao's public welfare channel can be quickly targeted. Taobao members can save families and lives only a few yuan per person. This new social assistance mode will be a great urgency for many people in need of help.

create employment opportunities

In mid May of this year, the latest employment index released by Taobao showed that by the end of April 30, 2010, 1 million 60 thousand people had opened shop through Taobao to achieve employment.

As early as in October 2005, Taobao solemnly declared that it would realize 1 million jobs in 5 years. Now Taobao shopkeepers have covered all provinces and municipalities in China, and from the number of customers opening up in the areas seriously affected by the financial crisis, more and more SMEs and individuals are beginning to solve the problem of enterprise pformation and survival through online stores.

Nowadays, donations and donations are no longer a way for enterprises to fulfill their social responsibilities. Poverty eradication, promotion of development, protection of resources, rights and interests of workers, and business ethics are regarded as new opportunities for development. However, small and medium-sized private enterprises in China still have a big gap in fulfilling their social responsibilities. Some private enterprises still in the stage of survival do not have enough financial resources and energy to support social responsibility actions. But Taobao merely propagate a concept, respond to national policies, and make use of the existing platform of enterprises to make the charity work interesting, not only closely linking the stakeholders of enterprises, but also instilling people's charm and business philosophy into the hearts of the people.

Of course, if only the idea spreads, instead of taking practical action, the employment index of Taobao will not rise so rapidly.

In recent years, the C2C and B2C enterprises have been doing a lot of work behind the ambition of announcing the expansion of employment opportunities, including knowledge lectures and policy support.

In 2009, in the thematic activity of "pioneering pioneer" carefully planned by Taobao community, 4000 online shop owners talked about their mental journey, extensive publicity and word-of-mouth dissemination, making the pioneering pioneer story infect and inspire countless Taobao sellers, and also ignited hope lights for people looking for jobs.

As the Taobao Training Institute, "Taobao University" has also launched a practical public lecture on e-commerce and Internet start-ups, which is free training for successful e-commerce entrepreneurs who have been authenticated by Taobao University, covering the location, source of goods, and ways of self-learning and self-cultivation.

According to Taobao, "Taobao University" has gradually formed the Trinity Teaching Mode of online training, on-site teaching and training certification in the continuous exploration and practice, and has already traveled to economically developed cities such as Qingdao, Taizhou, Xiamen and Wenzhou.

In addition, Taobao has set up a recruitment platform for online shop operators to provide job opportunities and provide online job opportunities for individuals, covering posts such as customer service, models, artists, store managers and sales.

In February 4th of this year, Taobao announced that it will invest 400 million yuan to launch the support plan for the first time, and free open the "shop support version" service for a seller with the following reputation.

This is the way to stimulate entrepreneurial passion by lowering the threshold and cost of starting businesses. Taobao's business teams are growing larger and larger, and Taobao has begun to find a shortcut to pform those businesses from personal entrepreneurship to corporatization and regularization.

Just as Taobao advocates integrity, liveliness and efficient Internet trading culture, Taobao has created a more valuable trading platform through other public service actions, and has gained a huge surge in brand value.